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How to optimize your marketing budget: Do more with less

Sprout Social

If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals. Company goals are the anchoring points of your marketing budget. Next, you’ll need to create an estimate of the costs associated with different marketing activities.

Marketing 128
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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

Companies, influencers and brand representatives might host AMAs on Twitter, Reddit, or in a Facebook or Instagram live stream. Shorthand for a company with business-facing priorities. Describes a company that offers products or services directly to customers. CMGR: Community Manager. from AskReddit. AMA: Ask Me Anything.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

A customer journey map is a visual representation of each point of interaction your customers have with your company. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Use these pain points to create content. The interactions may or may not involve your company.

Examples 101
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12 (of the) Best WordPress Guides and Plugin Reviews of 2011

Webbiquity SMM

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins. by majordojo. ** 5 STARS.

WordPress 184
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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

One of the largest and best-known editorial calendar tools, Kapost is the software behind the content strategy at companies like Content Marketing Institute, CBS and Cisco. The software tracks the workflow of your content marketing from strategy to execution and social distribution. Costs begin at $49 a month.

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Technical Project Manager: A Guide on Their Role in Managing Your Digital Marketing Projects

Razor Social

In this article, I’m going to talk about the importance of having a technical Project Manager who can ensure the successful delivery of any digital project that requires an external company to implement. A Technical Project Manager could be someone you have on your team… … or someone you hire in to help.

Project 63
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How to Optimize Your Content for Authorship Success

ProBlogger

The true cost of remaining anonymous, then, might be irrelevance.”. Find people that are influential to your particular field, as well as publications or companies that you admire, to follow. Popular content management systems like Hubspot and WordPress offer social plugins, making this step even easier.

Content 54