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Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

B2B 225
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If Your Agency Is Not Consulting, Then What Is It Doing?

Twist Image

For marketing agencies to survive, they must start looking more like the consultants. There is no doubt that agencies are faced with mass consolidation, as the major holding companies need to feed their engines of growth (look now further than us. This begs the question: were agencies not offering consultative services before?

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Josie is a higher education digital leadership consultant who spent 12 years working on college campuses before branching out independently. Bart is the president and founder of Caylor Solutions, a higher education-focused marketing consultancy. Josie Ahlquist Who Are They? Liz Gross Who Are They? Why Should You Follow Them?

Marketing 240
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I plan on giving a copy to my clients.

Review 142
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Social media personalization: The opportunity and risks to consider

Sprout Social

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Another 56% expect all offers to be personalized.

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Scroll through Facebook’s News Feed. What if your company could become a part of employees’ daily routines? ” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. . However, a vast majority spend less than an hour scrolling through their feeds.

Survey 123
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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. This message is so central to its mission that its Instagram feed could be easily confused as a purely feminist outlet. Since we’ve worked up an appetite, let’s consider nutrition companies. Before and after. billion by 2023.

Brands 183