Sherrilynne Starkie

SEPTEMBER 2, 2018

Many companies fail to include media relations as part of their content marketing strategies. Help them out; even if your assistance doesn’t relate to the company you work for. Let’s set up a time for a free telephone consultation. Meet their deadlines. Know their beats. Don’t nag or plead. Contact me!

Policies 186

Policies News Reputation Report 186

Sherrilynne Starkie

JANUARY 19, 2013

The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. It was also revealed that Dialogue Partners was the only company that had tendered for the project.

Campaign 377

Campaign Engagement Focus Group Project 377

Sherrilynne Starkie

APRIL 23, 2018

You are not alone; many feel frustrated and some companies are giving up on social media completely. It covers general marketing and communications know-how and describes the activities and services a social media consultant delivers. But it can be complicated. It includes tips and tricks that experts use every day.

eBook 69

eBook Social Media Consultant Skills 69

Sherrilynne Starkie

NOVEMBER 4, 2012

It carried out a national online consultation in which more than 8,000 Canadians took part. People will increasingly seek to influence policy, companies and communities. “After conducting a study, the firm advised the government that it was time to engage with Canadians using social media tools.”. So that’s what the government did.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

OCTOBER 28, 2012

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. Related articles.

Review 368

Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

JUNE 22, 2018

David is Founder and CEO of The Grossman Group, an award-winning Chicago-based communications consultancy focused on organizational consulting, strategic leadership development and internal communications.

Chemicals 53

Chemicals Microsoft Consultant Skills 53

Sherrilynne Starkie

DECEMBER 11, 2012

This morning the parent company announced it was terminating the DJs’ Hot 30 show and has announced a companywide ban on hoax calls. It seems the company’s crisis communications campaign is now rolling out.

Facebook 264

Facebook Newsletter Groups Groups 264

Sherrilynne Starkie

JULY 3, 2018

We started our conversation by talking about the importance of getting company executives and upper management on board in the goal setting process. On the behaviour side I’m working with a technology company that is all about changing behaviours. Getting executive buy in for communications plans. Which are the ones that matter?

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

APRIL 17, 2012

Many companies are considering if and or how to integrate social media channels into call centre communications. Considerations include: enabling social media in customer care, deploying home agents, complying with stringent security requirements and providing private cloud functionality. Three biggest myths of social media.

Social Media 313

Social Media ROI Collaboration Newsletter 313