Jeff Esposito

JULY 18, 2012

The main reason for this is that these CEOs of these companies get paid boatloads of money to care about things that impact their bottom lines and dividends for shareholders, not communicating with folks 140 characters at a time. Sure CEOs should know what is going on within their company and marketing or communications department.

Social Media 48

Social Media Report Consultant Skills 48

Jeff Esposito

JULY 11, 2011

One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. There is no blanket time allotment or suggested industry standard, so how do you decide the level and time commitment to social media that is right for your company?

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

JULY 8, 2011

Unlocking Viral Secrets On Facebook: MIT Study – While I hate the useage of viral in the title, this article from Fast Company offers some pretty interesting findings on marketing tactics and their results in the social space. How to engage and consult your community online -. How to Engage & Consult Your Community Online.

Case Study 24

Case Study Consultant Study Communities 24

Jeff Esposito

OCTOBER 28, 2011

Not only am I proud of her for it, but it also provides great advice for those of us who consider them consultants and have to fight for buy-in from companies who choose to ignore the Web and this social media thing. Six Reasons Social Media Doesn’t Work – this is my friend Gini Dietrich’s first post for Crain’s.

Sentiment 31

Sentiment Case Study Analysis Buy 31

Jeff Esposito

JANUARY 21, 2011

Should he have been smarter, yes, but then again so should the company. Unmasking the social media “expert” – This is the first of a four part series, but I am very happy to see a traditional media outlet offering its readers insight into hiring a social media consultant and if it is right for their business.

Policies 32

Policies Travel Social Media Consultant 32