Dave Fleet

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9 Criteria For Selecting A Social Media Agency

Dave Fleet

What’s more, as I’ve spent more time on the consulting side, my focus has shifted from self-identified “experts&# to agencies. Chris Kieff wrote a post last week giving his thoughts on some numbers-focused ways to select a social media consultant. Flashy contests and big-hit ideas are attractiveto companies, for sure.

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Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. One of the most important things that companies can do online is tell the truth. Social CRM is a hot topic right now.

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Change, Change And More Change

Dave Fleet

I’ve spent the last two years of my career at Thornley Fallis Communications , joining the company as a Senior Consultant in 2008 and being promoted first to Account Director and subsequently to Vice President. Today, I’m happy to announce the next step in both of those areas of my life. Moving on professionally.

Proposal 388
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Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

The report, based on input from 34 industry vendors and consulting agencies, outlines – you guessed it – eight criteria for determining the success of Facebook pages from companies’ perspectives, and in doing so provides a useful set of general guidelines for marketers managing or launching Pages.

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Lessons along the road: 5 career pointers for new graduates

Dave Fleet

I loved the idea that companies could use these new online technologies to anticipate and serve the needs of their customers. I loved the idea that this two-way technology could help to narrow the gap between companies and their customers. That became my passion. I’ve spent the last two lessons focused on the early days of my career.

Team 150
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Want to get better at social media? Ask “Why?”

Dave Fleet

Social media is still a shiny object to many people – companies still come at it with a focus on the shiny object rather than on what they really need. A: Because we’re a customer-focused company and we want to get closer to our customers. ” We’re operating in a field which is still full of kumbaya and hugging.

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Lessons along the road: 5 career pointers for new graduates

Dave Fleet

I loved the idea that companies could use these new online technologies to anticipate and serve the needs of their customers. I loved the idea that this two-way technology could help to narrow the gap between companies and their customers. That became my passion. I’ve spent the last two lessons focused on the early days of my career.

Team 34