Buzz Marketing for Technology

MARCH 16, 2010

People appreciate when a company listens, and they don’t mind offers of assistance, especially when done in a helpful, friendly way. People make known what they are doing and often ask the general public for advice when they are about to make a purchase. The Expressed Need can be as simple as this tweet: “[Competitor] or Avaya?

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

JUNE 27, 2008

Consulting. Social applications in particular, such as communities and social networking sites, are cost-effective and have a measurable impact on prospects decisions in the consideration stage, which will be important to companies under recessionary pressures. Shopping Cart. Register For An Online Account. Learn About RoleView.

Research 208

Research Strategy Policies Marketing 208

Buzz Marketing for Technology

NOVEMBER 25, 2008

Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.

Marketing 100

Marketing Startup Consultant Groups 100

Buzz Marketing for Technology

JANUARY 19, 2009

A distinguishing characteristic of a Thought Leader is “the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” Same applies in consulting because people just don’t buy run of the mill consultants anymore.

Buy 100

Buy Consultant Education Industry 100

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. For now, I thought Iâ??d Everything I wrote is still completely valid. John Naisbitt, author of Megatrends.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Buzz Marketing for Technology

JANUARY 26, 2009

He is a consultant that does cost reduction efforts. Great but in what industries, in what parts of the company I asked him – where won’t you provide those services? Where in the company won’t your brand play? Recently, I got a call from a good friend who just got laid off and I did a quick review with him of his personal brand.

Brands 109

Brands Microsoft Cost Review 109

Buzz Marketing for Technology

JUNE 1, 2008

I'm very happy to announce that Michele Martin and I have just launched Work Literacy - a network of individuals, companies and organizations who are interested in learning, defining, mentoring, teaching and consulting on the frameworks, skills, methods and tools of modern knowledge work.

Aggregator 100

Aggregator Social Bookmarking RSS Skills 100

Buzz Marketing for Technology

AUGUST 1, 2008

As Solutions Consulting Manager at Jive Software, Barry has worked with Fortune 500 corporations to establish and execute strategies to develop and grow corporate internal and external communities, including Bank of America, Intel, Cognos, Apple, GE Healthcare, NetApp and more. Were Here to Help. Barry Tallis. Popular Discussions.

Jive 100

Jive Communities Collaboration Policies 100

Buzz Marketing for Technology

JUNE 27, 2008

Take my 20 best people, and virtually overnight, Microsoft becomes a mediocre company." This quote from company Chairman Bill Gates epitomizes the importance of maintaining high-performing talent in todays knowledge-based organizations. Taking the Talent Pulse: What Drives High Potentials? Underutilization frustrates them.

Knowledge Base 100

Knowledge Base Survey Microsoft Study 100

Buzz Marketing for Technology

JULY 2, 2008

Company Profile. Consulting Services. Keynote Speaking. Workshops & Seminars. Whitepapers. Anecdote Associates. Contact us. Categories. Change management. Collaboration. Communities of practice. Complexity. Expertise location. Facilitation. Intervention design. Knowledge circulation.

Technorati 100

Technorati URL Digg Collaboration 100

Buzz Marketing for Technology

JULY 24, 2008

The purpose of the online survey of more than 1,000 middle managers of large companies in the United States and United Kingdom was to uncover wide-ranging insights about the way they gather, use and analyze information. The findings show that companies are failing to get the right information to their employees ,â?? s intranet portal.

Survey 170

Survey Instant Messaging Applications Software 170

Buzz Marketing for Technology

FEBRUARY 27, 2009

With a combination of strong marketing leaders and the support of the line of business heads that we did several award winning things that pushed the envelope on Demand Generation.

ROI 100

ROI Case Study Consultant Campaign 100

Buzz Marketing for Technology

JUNE 27, 2008

Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 1) author 2) evangelist 3) consultant and public speaker. 7 effective wiki uses and the companies that benefit from them. tools by using similar tools behind the firewall. I’m looking forward to this symposium.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

JULY 2, 2008

Company Profile. Consulting Services. This month I am leaving my job for exactly this reason - its a very small, highly specialised software company. The rest of the company doesnt realised this is a serious problem that will restrict the growth they are aiming for. Keynote Speaking. Workshops & Seminars. Whitepapers.

URL 100

URL Technorati Digg Skills 100

Buzz Marketing for Technology

SEPTEMBER 26, 2008

Work Literacy is a network of individuals, companies and organizations who are interested in learning, defining, mentoring, teaching and consulting on the frameworks, skills, methods and tools of modern knowledge work. Michele Martin and Tony Karer have been blogging at the Work Literacy blog for several months now.

Skills 109

Skills Social Media Web 2.0 Survey 109

Buzz Marketing for Technology

JULY 24, 2008

However, few companies have taken the time to equip employees with the appropriate tools and techniques to support their personal-knowledge and information-management needs. t know what they know, how can a company capture, harness and exploit this knowledge? Your say: Personal knowledge management. our people are our greatest asset?,

Wiki 100

Wiki Knowledge Base Case Study Compete 100

Buzz Marketing for Technology

JUNE 27, 2008

Company Profile. Consulting Services. Keynote Speaking. Workshops & Seminars. Whitepapers. Anecdote Associates. Contact us. Categories. Change management. Collaboration. Communities of practice. Complexity. Expertise location. Facilitation. Intervention design. Knowledge circulation.

URL 177

URL Technorati Groups Groups 177

Buzz Marketing for Technology

JUNE 27, 2008

t always found a lot of success, particularly for companies where Outlook isnâ??t Hanley is an independent consultant and president of her own firm, Susan Hanley LLC , where she specializes in the design and development of portal solutions and knowledge management consulting. t their e-mail client. I thought Iâ??

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Buzz Marketing for Technology

JULY 28, 2008

During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind. . they can’t NOT do so.

Organization 100

Organization Review Web 2.0 Tools 100

Buzz Marketing for Technology

JUNE 27, 2008

Consultant, Integrator, Service Bureau. They were distributed fairly evenly by company size and across industry, education and government sectors. They will go to a colleague (8 percent) before they try the company intranet. Benefits manual for my insurance company. Enterprise Search. Image, Forms, Document Capture.

Insurance 124

Insurance Pharmaceuticals Sample Samples 124

Buzz Marketing for Technology

JUNE 27, 2008

Busy : Manage the hierarchy inside your company. Burst : Connect laterally outside your department and company. Bursters see that opportunities to take 2,000 steps forward in one hyperleap are more likely to happen through connections with people outside the company. Busy : Always available during working hours.

Wiki 247

Wiki Web 2.0 RSS Products 247

Buzz Marketing for Technology

OCTOBER 13, 2008

AcKnowledge Consulting. Inside a company, same rules apply. But having the talent to spot useful information shared by others accomplishes two things: Raises awareness for valuable information that will help co-workers and the company. s Companies to Watch. Web Community for and about Startup Companies. Dan Farber.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Buzz Marketing for Technology

JULY 14, 2008

Company Profile. Consulting Services. Keynote Speaking. Workshops & Seminars. Whitepapers. Anecdote Associates. Contact us. Categories. Change management. Collaboration. Communities of practice. Complexity. Expertise location. Facilitation. Intervention design. Knowledge circulation.

Diagrams 100

Diagrams URL Technorati Exercises 100

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! In this scenario, you really need Program/Project mgmt and your consulting partner (in my opinion) should not be your PMO. 4) None of the following are community platforms: Wikis, Blogs or Forums.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 27, 2008

For example, a powerful minority within the marketing department of a tool manufacturer engages a consultant to do a market survey. They develop a vision for propelling the company into a position as the industry leader in product quality and support. Members may behave uncharacteristically as they revert to childhood survival rules.

Patterns 279

Patterns Tag Cloud Groups Groups 279

Buzz Marketing for Technology

JUNE 27, 2008

Luis Suarez, KM Consultant, IBM defines â??Knowledge the focus is pretty much around the subject of people. And, like we all know, a successful KM strategy is one that combines into a perfect balance a focus on the people, on the tools and on the processes.â?? Knowledge Management 2.0â??

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Buzz Marketing for Technology

JUNE 27, 2008

I have several professional hats right now (as well as doctor, writer and international health consultant) and one is part owner of a web consulting technology company in Serbia. Our workforce is 50% female, a record for most companies in the sector. Fascinating. They are there because I actively recruit them.

Web 2.0 188

Web 2.0 Journal Film Education 188

Buzz Marketing for Technology

AUGUST 5, 2008

manufacturing) which requires a higher level of thinking and access to information if a company is going to maintain a competitive edge. For example, within a manufacturing company, you have the personnel department who work primarily in people to people jobs. Michelle has outlined some good ways to categorize knowledge work.

Skills 100

Skills Web 2.0 Knowledge Base Community building 100

Buzz Marketing for Technology

JUNE 27, 2008

You can see this shift both in the practices of individual workers and in the strategies of technology companies. Companies do too. Across the company, Google uses a more evolutionary development style, seeking innovation by spreading bets over many possibilities, most of which have little chance of success. vs. web 2.0

Web 2.0 263

Web 2.0 Microsoft Startup Adsense 263

Buzz Marketing for Technology

JUNE 28, 2008

John Wiley & Sons, 1997) with clinical psychologist Michelle Weil, PhD, a private practitioner and technology consultant in Orange, Calif. The result can be flawed conclusions and foolish decisions, causing potentially great financial loss to companies. Instead of getting irritated while your e-mail boots or a company?s

Data 100

Data Journal Survey Study 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

I want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. Read it aloud a few times to see how it sounds. Make Your Job Descriptions Work Two Ways. If you work for yourself, be clear about that, too. and here: [link].

LinkedIn 279

LinkedIn Badge Project Comments 279

Buzz Marketing for Technology

JUNE 28, 2008

3rd party services are usually owned by the individual not the company. a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â?? Intranet Consultants. With no metadata or search, shared drives become un-navigable. Technology Vendors. Other Blogs & Articles.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

JUNE 27, 2008

Karrer and Michele Martin have just launched Work Literacy , which is: "a network of individuals, companies and organizations who are interested in learning, defining, mentoring, teaching and consulting on the frameworks, skills, methods and tools of modern knowledge work."

AJAX 100

AJAX Lijit scribd Sharepoint 100

Buzz Marketing for Technology

JULY 21, 2008

The best-known KM process models are Nonakas four-step knowledge creation process -- codification, enhancement, internalization, sharing -- and the consultants megaprocess model -- acquire, store, add value, apply/deploy. Fast Company Blog. Renewal Consulting. Fast Company. Wasabi Wisdom. Whiskey Bar. Whiskey River.

Aggregator 100

Aggregator Repository Directory Meme 100

Buzz Marketing for Technology

JULY 24, 2008

We have other people at my company who worry about that kind of thing. *Â? While this sounds like something you should be paying a consultant to organize properly for you, there are many, many free tools out there you can use to get organized. No one wants to speak up and look dumb in front of the CEO or the company’s owner.

RSS 100

RSS Plaxo Meme Telecommunications 100

Buzz Marketing for Technology

OCTOBER 15, 2014

I mean what’s your purpose, what’s your cause, what’s your belief, why does your company exist. Can every company have a why? Not only can a big company have a why, every company does have a why. It’s the reason why they started the company. A good place to start is when companies are formed around real problems.

B2B 248

B2B Forums Loyalty Organization 248

Buzz Marketing for Technology

SEPTEMBER 11, 2008

Tom Brigham is a consultant for Rexi Media , a company that improves presenters’ delivery skills, whether they present content online, face-to-face, or via on-demand presentations. By making full use of these modern techniques, you have a much better chance at capturing the attention of the multitasking generation.

Wiki 100

Wiki Template Templates MySpace 100