Mindjumpers
JUNE 12, 2013
Operations : An overview of the delivery model, capabilities and service offerings that agencies will need to provide in order to compete in the future. Companies Are Data-Rich and Insight-Poor [Report]. For Social Success: Think As A Media Company. For Social Success: Think As A Media Company. What do you think?
Waxing UnLyrical
NOVEMBER 20, 2018
Data science and digital media are transforming the way companies tell stories and how they can measure success. As communicators, we are presented with a huge challenge: How do we reach a target audience when they are consuming messages in myriad ways and we are competing for attention with more sources than ever?
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Webbiquity SMM
OCTOBER 13, 2010
Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Nielsen BuzzMetrics.
Likeable
MARCH 12, 2019
According to research from Cowen and Company, 48 percent of users use Pinterest to find and shop for products, compared to 10 percent of Instagram users. And according to a Nielsen study, 98 percent of Pinners go out and try the ideas they find on Pinterest—surpassing the 71 percent average across all social media platforms.
Convince & Convert
SEPTEMBER 11, 2011
“How dare a company try to put a number on influence!&# While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? they shout. An impossibility!
Convince & Convert
AUGUST 7, 2011
Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile. If you have 10,000 followers, do 10,000 people see your tweet?
Pixlee
FEBRUARY 1, 2019
In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Companies like Airbnb track their NPS metrics and found that the closer to 10 a customer replied, the more likely they would rebook and also recommend the service to others.
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