Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. Make the Reader Your #1 Priority.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Freelance Social Media

OCTOBER 16, 2008

Everyone knows that more often then not that marketing dollars are often the first to go, most of us also know that the companies that make smart use of their marketing dollars in economic downturns often can gain considerable market share. About the author Jesse Sevier wrote 18 articles on this blog.

Conversation 100

Conversation Foursquare MySpace Technorati 100

Jason Yormark

AUGUST 30, 2009

Most people with a pulse can tell you that Facebook and Twitter are all the rage, but Socialnomics drives it home with detailed examples from organizations that have embraced social media and found huge success (Obama’s campaign detailed in Chapter 4), to companies that have missed the boat (see Hasbro’s Scrabble incident in Chapter 7).

Review 209

Review Case Study Postrank Study 209

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

To have credibility, you need to have other people in your field willing and able to testify to your competence. People will expect you to back up your brand with the truth, so when you fail to perform, they immediately begin to question your competence. Rather than stay in your own zone all the time, get out there and meet people.

Brands 236

Brands Handbook MySpace Construction 236

ProBlogger

JANUARY 13, 2013

One of the main reasons why any company or individual starts a blog is to demonstrate expertise and professionalism while courting new leads and customers. Instead, use a unique, professional theme and then add your own custom tweaks or hire an HTML company to customize it for you. This guest post is by Lior Levin.

Blogger 44

Blogger Disqus Widget Startup 44

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

The Way of the Web

DECEMBER 1, 2009

and several companies targeting content creation for primarily SEO purposes. And in the case of some companies, develop and use tools to see what people are actively searching for at the time to create the right content to capitalise on that interest (e.g. The big outlets are now competing with blogs in a very real way.

Publishing 29

Publishing Yahoo Compete Syndication 29

Social Media Strategery

OCTOBER 8, 2009

So, in your mind, the stock exchanges should be eliminated because every company should be public? So, in your mind, the stock exchanges should be eliminated because every company should be public? A recovery.gov for private enterprise? link] Ari Herzog You’re kidding, right? A recovery.gov for private enterprise? The Whole. :

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Techipedia: Tamar Weinberg

MARCH 4, 2010

How does one small hotel possibly compete with these hotel franchises? Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. .&# Is it even possible? We can say that it is.

Hotels 245

Hotels Social Media Communities Discount 245

The Way of the Web

JANUARY 3, 2010

What’s surprising is that the Mashable author, and probably 50% of those commenting, still express disbelief that investing in a virtual good can be worthwhile, despite the fact that we’re all happy to discuss investments in websites, or even in media companies. blog comments powered by Disqus Blog Partners:

Virtual World 33

Virtual World Press Release FeedBurner Crowdsourcing 33

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

FEBRUARY 11, 2010

Give me a scenario for web apps that competes with the profit motive of developing for the app store AND is a one stop, one authentication, one click purchase for the end consumer. Ive founded 5 companies, and spent 15 years running digital marketing agencies. In December, that meant $175 million in revenue to developers. Im Jay Baer.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. Im Jay Baer.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Try to return something to your own company. 5 excellent points that a company can (should!) 5 excellent points that a company can (should!)

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content.

Content 124

Content Marketing Consultant Social Media 124

Social Media Strategery

DECEMBER 22, 2008

list of each team’s contact info on company intranet) would give people a taste of collaboration and encourage other small steps. list of each team’s contact info on company intranet) would give people a taste of collaboration and encourage other small steps. tools) and with their customers (using Web 2.0

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

JUNE 21, 2009

Depending upon the level of executive sponsorship and participation – some companies will unfortunately take a long time to adopt social media and miss out on the benefits it represents today. Culture is important, but if we wait for companies to “become social&# before we introduce social tools, we’re just wasting time.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Convince & Convert

JULY 21, 2010

Companies must also uphold privacy laws. Social-media marketing & customer service can be legal minefield &companies need to stay alert [link] [link] Keeps You In Control How to avoid a social-media lawsuit [link] [link] Tom Tibbits Protecting yourself from social media lawsuits. The Lawyers R Coming. Im Jay Baer.

Social Media 153

Social Media Policies Consultant Social CRM 153

Techipedia: Tamar Weinberg

JULY 15, 2010

In fact, not only does your blog need to stand out from the average ones that are popping up every day, but you also need to compete with established blogs, with their loyal fan bases, that have been around for years. As my company builds out our first blog- there are great tips in here, thank you. Your blog has to be excellent.

Blogger 250

Blogger Engineering Flickr SEO 250

Social Media Strategery

JANUARY 26, 2009

Now, anytime anyone in my company searches the terms “social media&# or “Web 2.0″ To everyone who has accurately represented themselves, they can see this as an opportunity to demonstrate their competence. ″ or “blog&# on our Intranet, my name pops up. If you’re an idiot, we want that known too.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Webbiquity SMM

MARCH 31, 2015

Why the Company Blog is More Important Than You Think by Business2Community. ” As if that isn’t enough, this post details four more “benefits an authentic company blog can deliver to the organization, beyond the top line” that make the effort required to maintain a high-quality, relevant blog presence worthwhile.

Tips 100

Tips Statistics Hubspot Resources 100

Techipedia: Tamar Weinberg

APRIL 14, 2010

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Just like “social media experts&# want more freebies, so too, consumers expect more of the companies using this space. After all, the companies are intruding on their turf unannounced.

Social Media 267

Social Media SEO Blogger Communities 267

Convince & Convert

SEPTEMBER 8, 2010

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

APRIL 8, 2010

A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word. As representatives of companies, your personal brand should align at least professionally with your company brand. Companies need to leverage different social media channels if they want buyers.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). That person would ideally knows all the ins and outs of these systems and their various differences.

Social Media 163

Social Media Marketing Consultant Communities 163

Social Media Strategery

JANUARY 12, 2010

First, it was led by the Department of Transportation, not by a commercial company or a non-profit. held by commercial companies and non-profits, but when a conference on government is hosted and led by government, it takes on a different feel and usually results in greater sharing, trust, and relationships. htttp://www.scarf8.net

Gov 2.0 90

Gov 2.0 Questions Wiki Transportation 90

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. Should I learn a specific skillset?&# Word travels. You can do better.

Marketing 240

Marketing How To SEO Training 240

ProBlogger

DECEMBER 3, 2012

As someone who competed for (and won!) The company now employs 40 of these people.” Instead of using a common commenting system like Disqus, Least I Could Do (LICD) gets people to go to the forum to comment on blog posts. You can take the idea even further though, and reward the best collaboration.

ROI 39

ROI Communities Avatar Badge 39

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The difference is that it’s virtual. Mdias sociais.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

AUGUST 25, 2010

Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. link] jaybaer It’s a risk that a lot of successful companies run. be today if they wouldn’t have abandoned search as a core competency back in the old days? Time will tell on the pay off.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Viper Chill

AUGUST 25, 2011

And if that little speech doesn’t convince you that knowing your industry (and who’s in it) is incredibly important then I’ll add that every big company you can think of have staff dedicated to doing nothing but watching their competition and the markets they operate in.

How To 79

How To Influencer Forums Technorati 79

Techipedia: Tamar Weinberg

MARCH 24, 2010

As of January 2010, Craigslist boasts close to 50 million unique visitors per month, according to Compete. For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. For me, it’s just asking, via email, Twitter, or Facebook.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Social media alone are pointless if not related to a company’s corporate communications strategy. Who knows maybe that guy that only got 2 fps on digg has an idea that can change the world or change my company or yours? Just because I’m an online social butterfly doesn’t make me competent in social media marketing.

SEO 178

SEO Social Media Marketing Digg 178

Convince & Convert

SEPTEMBER 20, 2010

Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion. Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months. And that’s the problem.

Social Media 159

Social Media Strategy Affiliate marketing Company 159