Techipedia: Tamar Weinberg
SEPTEMBER 6, 2012
Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy.
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
For example, Food Should Taste Good is a small company focused on making healthy snacks that taste good (duh!). Julian Rockwoord is a Product Manager at Signal , a Chicago-based company that gives small businesses a simple product that unifies email, mobile and social marketing in a single platform.
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Techipedia: Tamar Weinberg
AUGUST 11, 2011
This isn’t earth shattering news for Google, but they need to keep people’s attention if they want to compete with other networks. Since I use social media to market my company, and myself, I personally am struggling with this feature. If anyone is going to make or break a social network, it’s the early adopters.
Techipedia: Tamar Weinberg
OCTOBER 7, 2010
To have credibility, you need to have other people in your field willing and able to testify to your competence. People will expect you to back up your brand with the truth, so when you fail to perform, they immediately begin to question your competence. Rather than stay in your own zone all the time, get out there and meet people.
Techipedia: Tamar Weinberg
JULY 21, 2009
Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?
Techipedia: Tamar Weinberg
MARCH 4, 2010
How does one small hotel possibly compete with these hotel franchises? Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. .&# Is it even possible? We can say that it is.
Techipedia: Tamar Weinberg
JULY 15, 2010
In fact, not only does your blog need to stand out from the average ones that are popping up every day, but you also need to compete with established blogs, with their loyal fan bases, that have been around for years. As my company builds out our first blog- there are great tips in here, thank you. Your blog has to be excellent.
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