Social Media Strategery

JANUARY 20, 2014

Unfortunately, it’s only going to get more difficult as brands compete in a social media arms race. Increasingly, to compete effectively in social media, brands realize that to play, they must pay. To keep up with social networks’ efforts to monetize their massive online audiences, companies are allocating more resources to keep up.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

OCTOBER 8, 2009

So, in your mind, the stock exchanges should be eliminated because every company should be public? So, in your mind, the stock exchanges should be eliminated because every company should be public? A recovery.gov for private enterprise? link] Ari Herzog You’re kidding, right? A recovery.gov for private enterprise?

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

DECEMBER 22, 2008

list of each team’s contact info on company intranet) would give people a taste of collaboration and encourage other small steps. list of each team’s contact info on company intranet) would give people a taste of collaboration and encourage other small steps. tools) and with their customers (using Web 2.0

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

JUNE 21, 2009

Depending upon the level of executive sponsorship and participation – some companies will unfortunately take a long time to adopt social media and miss out on the benefits it represents today. Culture is important, but if we wait for companies to “become social&# before we introduce social tools, we’re just wasting time.

Gov 2.0 117

Gov 2.0 Social Media Wiki Collaboration 117

Social Media Strategery

JANUARY 26, 2009

Now, anytime anyone in my company searches the terms “social media&# or “Web 2.0″ To everyone who has accurately represented themselves, they can see this as an opportunity to demonstrate their competence. ″ or “blog&# on our Intranet, my name pops up. If you’re an idiot, we want that known too.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Social Media Strategery

SEPTEMBER 4, 2013

One of the world’s most connected men, Baratunde Thurston , recently took a month-long digital detox, chronicled in the July/August issue of Fast Company. Paradoxically, as people are realizing this always-on, always-connected lifestyle isn’t sustainable, companies and brands seem to be going in the opposite direction.

Brands 96

Brands Tumblr Syndication ROI 96

Social Media Strategery

OCTOBER 8, 2015

For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. All of these really smart, really competitive people suddenly have all the answers and instead of collaborating, they compete against each other for ownership over the new toy. Who owns websites? Who owns social media?

Content 50

Content Marketing Collaboration Compete 50