Jeff Esposito

JANUARY 11, 2013

How to Tell Your Company’s Story – great bookmark for those of you who tell stories for a living. Sure it sucks for companies like Zynga who built their business model around Facebook, but why should the company not compete with them or charge fees? Facebook Under Siege: Will It Ever Grow Up?

Facebook 33

Facebook Compete Company Marketing 33

Jeff Esposito

JANUARY 21, 2014

With such a focus on content, it is getting harder for companies to slap together stuff that can compete. Nevertheless, they realize that it’s worth the investment – 58% of B2B and 60% of B2C companies are increasing their content budgets over the next year. In-House Content Creation Teams. 6. Better Content Distribution.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

JANUARY 8, 2014

Is it updates from companies (or pages your friends manage) or is it something that ties into your social sphere? or updates from professional groups and companies that I love (Under Armour, Samuel Adams and Jimmy Fund) in my feed. What do you want to see when you come on the platform? Less can be More.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

JANUARY 3, 2011

This olive branch of sorts was also a great example of how large businesses can be hyper-local with their social efforts and how local businesses can compete with the big boys. Do you know of any companies doing social well on the local level? In this case the big guy won, but in a way it was because they out hustled the little guys.

Case Study 44

Case Study Tweetdeck Study Social Media 44

Jeff Esposito

JANUARY 21, 2014

With such a focus on content, it is getting harder for companies to slap together stuff that can compete. Nevertheless, they realize that it’s worth the investment – 58% of B2B and 60% of B2C companies are increasing their content budgets over the next year. In-House Content Creation Teams. 6. Better Content Distribution.

Trends 20

Trends Content Marketing Press Release 20