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Competitor mapping: The benefits and how to create your own

Sprout Social

With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors. Emerging competitors are companies that just entered the market and have the potential to disrupt the industry. Consider brand perception in comparison to your competitors.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

There are probably other companies that do the same thing. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

Analysis 105
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Mastering Social Listening Metrics & KPIs: A Comprehensive Guide For Digital Success

Keyhole.co

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

Metrics 52
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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Comparison of similar posts to see how the differences between them affect success. The alignment between your social media campaign and your brand / company goals and stated values. Without such a strategy, your company could very well be reaching the wrong people or posting about the wrong topics. Conclusion.

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5 Steps to Thinking More Socially About Communications

Dave Fleet

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. This has three big implications: Self-identified audience – if people are talking about your company or brand, they’re doing the equivalent of raising their hand as people who care.

CPM 413
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84