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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

There are probably other companies that do the same thing. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

Analysis 103
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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

This difference in audience provides an excellent opportunity for companies trying to reach a younger demographic. Depending on what products or services your company offers, this could be extremely advantageous. This comparison would be incomplete without taking a look at how each social network is used. Company News.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

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From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

You can see this shift both in the practices of individual workers and in the strategies of technology companies. The table below, taken from Web Worker Daily’s upcoming book “Connect! Companies do too. Peter Brockmann said: I like this comparison a lot. WebWorkerDaily. Earth2Tech. Related Stories. 5:36 PM PT.

Web 2.0 263
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How to Build a Monthly Social Media Report (+ Free Templates!)

Later

You can also use Excel formulas to quickly make comparisons in your data, calculate percentage rates, or display graphs. Just attach it to an email or send it off in your company chat. Think of this section as a “wrap-up,” condensing what you did , how it performed , and how it will guide your strategy in the upcoming months.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. Interesting read and comparison. Interesting read and comparison.

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I Started A Social Media Marketing Program Two Months Ago, Where.

Saying It Social

The only true measurement is the comparison between pre/post social media marketing integration. Pingback by Upcoming Events for Growing Companies « Small Business Center | July 4, 2010 | Reply [.] And 85 percent believe a company should not only be present, but also interact with its customers via social media.&#