Visually SM

FEBRUARY 3, 2015

Your audience already has a distinct say in how your marketing efforts and company are perceived, so making the audience a co-partner in your real-time efforts will allow them to resonate in a more synaptic way. Marketers and Companies Are Obligated to Listen and Interpret Their Data into Meaningful Content and Experiences for their Audience.

Content 100

Content Marketing Publishing Applications 100

Visually SM

SEPTEMBER 10, 2015

Jefferson Allen, The Standard Register Company. Craig Coffey, Lincoln Electric Company. Julie Fleischer, The Kraft Heinz Company. Loren McDonald, Silverpop, an IBM Company. Buddy Scalera, The Medicines Company. Umang Shah, the Campbell Soup Company. Carlos Abler, 3M Global eTransformation. Mike Feeley, AOL.

NewsCred 140

NewsCred Content Curata Twitter 140

Visually SM

JANUARY 29, 2015

Although more companies are becoming increasingly connected, the concepts of being present and active most often fall by the wayside. Many companies spend years redesigning their websites. “in-the-moment” conversation that occurs 24/7 about their brand or company and about the general consumer conversation at large.

Content 124

Content Findability Marketing Social Networking 124

Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. The company hired a photographer to travel across the world and snap pictures of ordinary entrepreneurs using Microsoft products as part of their daily work life.

Feed 100

Feed Feedly B2B Instagram 100

Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. The company hired a photographer to travel across the world and snap pictures of ordinary entrepreneurs using Microsoft products as part of their daily work life.

B2B 100

B2B Feed Feedly Instagram 100

Visually SM

JANUARY 29, 2015

Although more companies are becoming increasingly connected, the concepts of being present and active most often fall by the wayside. Many companies spend years redesigning their websites. “in-the-moment” conversation that occurs 24/7 about their brand or company and about the general consumer conversation at large.

Content 100

Content Findability Marketing Social Networking 100

Visually SM

SEPTEMBER 10, 2015

Jefferson Allen, The Standard Register Company. Craig Coffey, Lincoln Electric Company. Julie Fleischer, The Kraft Heinz Company. Loren McDonald, Silverpop, an IBM Company. Buddy Scalera, The Medicines Company. Umang Shah, the Campbell Soup Company. Carlos Abler, 3M Global eTransformation. Mike Feeley, AOL.

NewsCred 100

NewsCred Content Curata Twitter 100

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. As we’ve noted, companies in a multitude of industries find the idea of location-based delivery — also known as geo-targeting — very appealing.

Team 124

Team Questions Retail Marketing 124

Visually SM

AUGUST 13, 2015

Some analysts believe private messaging could soon overtake social in worldwide adoption, and major social media companies are taking this threat seriously. In Brazil, for instance, 90 percent of the population uses these apps regularly. Facebook’s shift to messaging.

Industry 145

Industry Instant Messaging Mobile Social Networking 145

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. As we’ve noted, companies in a multitude of industries find the idea of location-based delivery — also known as geo-targeting — very appealing.

Team 100

Team Questions Retail Marketing 100

Visually SM

AUGUST 13, 2015

Some analysts believe private messaging could soon overtake social in worldwide adoption, and major social media companies are taking this threat seriously. In Brazil, for instance, 90 percent of the population uses these apps regularly. Facebook’s shift to messaging.

Industry 100

Industry Instant Messaging Mobile Social Networking 100

Visually SM

FEBRUARY 1, 2021

As companies such as Facebook and Twitter continue to place an ever-increasing amount of value on audience engagement rather than audience size alone, brands in 2021 must shift their focus to promoting engagement as well.

Engagement 130

Engagement Publishing Social Media Metrics 130

Visually SM

JULY 27, 2020

Tailwind tracks activity across Pinterest about your company, products, and competitors. One thing that places Oktopost above other tools is its ability to monitor LinkedIn Groups as well as company pages. With it, it is possible to insert your brand in links, generating friendly URLs and easy association with your company.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Visually SM

OCTOBER 26, 2015

In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board. And then there’s LinkedIn. LinkedIn members are primed for reading business-related content.

LinkedIn 140

LinkedIn Tools Content Marketing 140

Visually SM

OCTOBER 26, 2015

In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board. And then there’s LinkedIn. LinkedIn members are primed for reading business-related content.

LinkedIn 60

LinkedIn Tools Content Marketing 60

Visually SM

SEPTEMBER 17, 2015

For instance, you could post a ton of content to your page that you know will go viral online—gaining tons of impressions in the process—but if that content isn’t actually relevant to your company, it doesn’t really help your cause. Clicks are the people who actually see your posts and click through from to your website to view your content.

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Visually SM

SEPTEMBER 17, 2015

For instance, you could post a ton of content to your page that you know will go viral online—gaining tons of impressions in the process—but if that content isn’t actually relevant to your company, it doesn’t really help your cause. Clicks are the people who actually see your posts and click through from to your website to view your content.

Metrics 100

Metrics Social Media Airlines Social Media Management 100

Visually SM

FEBRUARY 15, 2020

While micro-content now mainly refers to bites of content that can be shared over social media , companies have long been using small bits of their product to create memorable moments and impressions to hook consumers to keep them coming back. Let’s travel back in time and take a look at how brands have been using microcontent over the years.

Sports 130

Sports Instagram Advertising Travel 130

Visually SM

OCTOBER 20, 2014

Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers, and they give anyone with an Internet connection instant access to the latest buzz around your products or services. Social Mention.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100