The Social Media Incubator

FEBRUARY 5, 2014

“As a health care company, it’s time for us to take a stand and to put our customers, colleagues and patients on a path to better health,” the company said on their Facebook page. The company also posted their announcement on their Twitter page. Word spread quickly.

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Examples Social Media Strategy Health Care 139

The Social Media Incubator

AUGUST 16, 2013

There are multiple ways to show off your brand on your company’s pages. There are specific dimensions and rules to follow for Facebook’s cover photos, but they are one simple way to make your company’s page stand out among the rest. Here are just a few examples of branding a Facebook page.

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Brands Facebook Social Media Strategy 143

The Social Media Incubator

MAY 7, 2015

Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. Because the company’s risk is also an example of hidden genius. photo courtesy of Flickr. If a woman wants to drive… don’t stand in her way!

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The Social Media Incubator

NOVEMBER 8, 2012

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 According to Maxymiser.com , Pinterest has a higher referral traffic than Twitter, although number one in the ranks is the very well known social media company , Facebook.

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comScore Crowdsourcing Loyalty Fashion 132

The Social Media Incubator

FEBRUARY 29, 2012

During today’s Facebook Conference for Marketers , the company announced their plans for Timeline for Brands. They will adopt the over-sized graphic (known as the “Cover”) on the Wall with a small inset profile graphic intended for your company logo. What do business owners need to do now to prepare for this switch?

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Facebook Conference Social Media Company 132

The Social Media Incubator

MAY 4, 2011

Social Media Strategist Caroline Melberg spells out the steps to take when you need to change your Facebook identity: So let’s say Jane Doe is an administrator of the “Pretend Company&# page on Facebook. Public Relations Small Business Mavericks Loading Quotes.

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Comments Social Media Facebook Small Business 100

The Social Media Incubator

JULY 15, 2013

Which one you use for your business really depends on your purposes and the websites you visit frequently and your company’s requirements. Once you have a browser you or your company are comfortable with, the most important takeaway is that you keep your browser as updated as possible.

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iPad Microsoft iPhone Engineering 216

The Social Media Incubator

MAY 30, 2012

With the release of the new Pages app for Facebook on Monday, there are settings we feel you should be aware as an admin of your companies page. Posting Preferences – Personal vs. The Company. If you wish to comment or react to a comment as your company you will need to “Use Facebook as Your Company.”

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Notification Facebook Tips Guidelines 111

The Social Media Incubator

MAY 28, 2014

With the recent advances in social media, many consumers now demand an interactive experience with their favorite brands and companies. In some circumstances, it might be wholly permissible to refer to a company or a product or service in a review, blog post, or status posting.

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Policies Issues Review Company 134

The Social Media Incubator

OCTOBER 10, 2013

That is, don’t just post impersonal messages, self-promotions or thoughtless tweets in the name of your company mascot. By approaching it that way, your audience will be more likely to want to engage and interact with your company on social media – giving you the social media ROI you want to see from your marketing efforts.

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Social Media ROI Sports Campaign 132

The Social Media Incubator

FEBRUARY 29, 2012

During today’s Facebook Conference for Marketers , the company announced their plans for Timeline for Brands. They will adopt the over-sized graphic (known as the “Cover”) on the Wall with a small inset profile graphic intended for your company logo. What do business owners need to do now to prepare for this switch?

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Facebook Conference Social Media Company 100

The Social Media Incubator

DECEMBER 19, 2012

It is used to be that companies that invested in a marketing plan at all only had to craft their marketing plan for a brick and mortar world. Even after the advent of the Internet, many companies didn’t integrate an online marketing plan. Every company is different.

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Press Release Marketing Startup Small Business 127

The Social Media Incubator

NOVEMBER 21, 2011

A press release from Grant Thornton LLP finds that “executives of public and private companies see social media as a growing set of marketing tools, but have not yet developed the necessary compliance and risk policies and procedures.” What about the social media activity of the employees within your company?

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Policies Social Media Press Release Guidelines 111

The Social Media Incubator

APRIL 14, 2014

Implementing an annual password overhaul is the best way to keep your company and staff secure online. If you have not changed your password to your website or blog recently, this is the perfect time to do that even though WordPress and other website platforms have not been released as being compromised…yet.

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Tumblr Yahoo Flickr WordPress 178

The Social Media Incubator

MAY 25, 2012

But while I think Facebook needs to ramp up the photo aspects of the app to help with posting and administering those photos this new app does an outstanding job on the rest of the administering of a brand or company page.” ” said Chelsea Janke. view insights and stats for each of the pages you administer. ”

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Facebook Mobile Industry Social Media 100

The Social Media Incubator

AUGUST 27, 2013

In January 2102, large companies averaged 178 corporate-owned social media accounts. We don’t know how many social media accounts these companies have today, but we’re guessing the number is probably higher, if it has changed at all. What about small and mid-size businesses?

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Social Media ROI YouTube LinkedIn 132

The Social Media Incubator

AUGUST 1, 2011

How can you use LinkedIn to your benefit and the benefit of your company if your role within your company is not directly tied to bringing in new customers? Regardless of your role within your company, you are representing your company wherever you go.

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LinkedIn Reputation How To Marketing 106

The Social Media Incubator

DECEMBER 20, 2011

What about your business or company page ? And more… Here’s an example – if you meant to set up a company or business profile but accidentally set it up as a personal profile, Facebook is allowing you to switch the account to a business page to correct the accident. Guidelines provided by Facebook.com.

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Facebook Guidelines Company Advertising 122

The Social Media Incubator

SEPTEMBER 13, 2011

I don’t know – could we just automate your receptionist and have everyone who calls your company speak with a robot? – Sure – if you want your company to look completely clueless online, you could do that. A company that does work well on Twitter is Zappos. – Um … are you human?

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HootSuite Social Media Company Activities 106

The Social Media Incubator

SEPTEMBER 26, 2013

Having social media pages is more than just getting your company name out there and seen by more people. You want to make sure you company social media is staying relevant. It also serves as a way to find more customers and drive sales. Follow your past, present and prospective customers.

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Engagement Social Media Reputation B2B 119

The Social Media Incubator

MAY 18, 2012

The advanced track will be hosted by aimClear , an advertising and social media company located in Duluth. There are numerous companies out there that have template-like content and social media information to use, but quality over quantity is making its presence known, especially after the Google Panda update of February 2012.”

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Conference Social Media Marketing Upcoming 117

The Social Media Incubator

SEPTEMBER 5, 2012

What Samsung did not think of was that Shane’s message, which he posted on Reddit , and the company’s response would go viral. Social media – keeping your company top of mind! Shane’s post has received over 283 comments.

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Reddit Facebook Social Media Products 134

The Social Media Incubator

AUGUST 6, 2011

Say you’re considering working with a new supplier or partner company…wouldn’t it be nice to know more about the people you’ll be meeting with before walking into the meeting? LinkedIn is a great tool for research. Knowing more about a candidate before you meet with them can be a great advantage.

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LinkedIn Marketing Meeting Resources 106

The Social Media Incubator

AUGUST 14, 2013

Sunrise Calendar , featured in CNN, TechCrunch, The Verge and Fast Company, it is a free app for Google Calendar users. Those that got it to work were “grandfathered” in and those who have not been able to get it working are without a solution or a response from Google. WE HAVE YOUR SOLUTION!

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iPhone Mobile Eventful Google 145

The Social Media Incubator

APRIL 29, 2013

77 percent of B2C companies and 43 percent of B2B companies acquired new customers from Facebook. Last November, Huffington Post published 100 social media statistics that shouldn’t be ignored. Among these include. 80 percent of social media users prefer to connect with brands through Facebook.

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Social Media Statistics Marketing Retail 111

The Social Media Incubator

JUNE 13, 2011

Edelman (Principal, McKinsey & Company ). “ Companies that systematically identify and energize Brand Advocates are getting at least a 10X ROI in media and sales value. . “ Companies that systematically identify and energize Brand Advocates are getting at least a 10X ROI in media and sales value.

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Marketing ROI Foursquare Paid Search 122

The Social Media Incubator

SEPTEMBER 13, 2013

Here are three things that your company can do on social media in order to stay on your audience’s radar. So show a birthday within the business, maybe an employee’s new member of the family (child or pet), or even a company outing. . That is why connecting with your customers on social media is so important.

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Social Media Engagement Eventful Strategy 119

The Social Media Incubator

SEPTEMBER 1, 2009

That fear could be keeping your company from using one of the best marketing tools out there; the internet. If you don’t have time to do it, consider working with a company that can do it for you. Public Relations Small Business Mavericks Loading Quotes. Start a blog. Start small with a few entries and work your way up.

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Social Media Nielsen Marketing Foursquare 100

The Social Media Incubator

MARCH 5, 2014

CEOs of both companies released statements today. Read CEO @mmccue 's letter on what lies ahead [link]. — Flipboard (@Flipboard) March 5, 2014. There are no details as for what may come out of the deal.

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Flipboard News Mobile Issues 144

The Social Media Incubator

OCTOBER 22, 2014

Don’t forget to also make sure you go through your privacy settings and company information to ensure all of it is correct, so there are no misunderstandings down the road that could affect your business. So now you hopefully know the differences between the three and can make sure your Facebook is set up in the correct format.

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Facebook Education Reputation Groups 183

The Social Media Incubator

AUGUST 7, 2013

This feature will give businesses the chance to share their posts, or other posts relevant to their company, on their websites and blogs. Following the example of Twitter and their own Instagram, Facebook is now allowing users to share a post containing a video, pictures or hashtags by using an embedding code. Features of Facebook Embedding.

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Embedding Facebook Hashtag Social Media 145

The Social Media Incubator

SEPTEMBER 13, 2012

An individual or company can track leads, manage documents and sales prospects, as well as accessing and providing merchant services for your customers. Analysts are already estimating that before the company’s quarter ends Sept. One big change: The iPhone is getting a new connector to attach to computers and chargers.

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iPhone Comparison Apple Software 100

The Social Media Incubator

JANUARY 16, 2012

If you’re the administrator for a company’s Facebook page , do you know how often you should be posting? Posting too frequently on social media sites can annoy friends and followers, but if you’re not posting often enough, you might be missing your chance to stay top-of-mind to your target audience.

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Facebook Social Media Twitter Sites 188

The Social Media Incubator

OCTOBER 8, 2013

Each company is different, and with Twitter, there are three things available to help brand your page. Your brand is the most important part of your business. Bringing that brand to your social media pages can be a key identifier for your audience. So how can you keep your Twitter page branded and why is it important?

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Brands Twitter Upcoming Social Media 140

The Social Media Incubator

JUNE 22, 2011

“‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’

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Social Media Nielsen Study Activities 191

The Social Media Incubator

MAY 15, 2014

In today’s online-driven world, it’s crucial to have an appropriate approach to handling an error you or someone in your company has made. A simple lesson is learned by this mistake: Take responsibility and respond to a crisis with a calm and collective response, especially if it a sensitive issue to some of your customers.

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Reputation Issues Social Media Strategy 132

The Social Media Incubator

SEPTEMBER 18, 2013

From company email and websites to our Facebook and Twitter pages, we all have plenty of passwords to keep track of. There is always the old fashioned way of keeping track by having them all written down and stored somewhere you feel they’re safe.

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iPad Banking Applications Mobile 119