Social Media Strategery

JANUARY 5, 2012

Before my own company's Intranet won any awards , we had people talking about how they enjoy skinny dipping on their profile. If you want to create a vibrant culture of collaboration, you need to be OK with pictures of LOLCats, posts about the NFL playoffs, arguments about Apple and Android, and criticism of company policies.

Collaboration 139

Collaboration Wiki Yammer Policies 139

Social Media Strategery

JANUARY 10, 2009

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. Many companies still ban access to Facebook or LinkedIn on company time. Government 2.0

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

NOVEMBER 10, 2011

The company’s designated social media “guru” – there to find out how to turn their company’s Intranet into a “Facebook or Wikipedia behind the firewall.” I want to find out why Cindy, the HR specialist in Omaha refuses to use the discussion forums that her company set up. “

Conference 107

Conference Meeting Sharepoint Gov 2.0 107

Social Media Strategery

JANUARY 20, 2014

To keep up with social networks’ efforts to monetize their massive online audiences, companies are allocating more resources to keep up. Likewise, expect more dollars to go companies such as Taboola and Outbrain that specialize in placing content where it’s most likely to be discovered. Syndicating content.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

APRIL 11, 2014

Until then, connect with her on social personally at @jeanaanderson or through her company @cramerkrasselt and session co-speaker, Joe Giallanella @HJHeinzCompany / @HeinzKetchup_US. If you want to hear their happy and realistic session, register to attend the WOMMNext conference.

Brands 110

Brands Marketing Conference Eventful 110

Social Media Strategery

OCTOBER 24, 2012

I just finished reading this article in last month's Fast Company where the CEO of Pinterest , Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold.

Communities 105

Communities Influencer Klout Construction 105

Social Media Strategery

AUGUST 4, 2011

To handle this growth, more and more companies are moving toward the Dandelion business model. Now, as some of you may know, I work at a massive company where we support an enormous range of client needs including Defense, Homeland Security, Intelligence, Commercial, and non-profits.

Proposal 112

Proposal Marketing Sports Conference 112

Social Media Strategery

SEPTEMBER 29, 2011

Your company? And doing more of the things that my managers and my company want me to do: Meeting with senior leaders throughout the firm to discuss strategy. Preparing that presentation? Do you have an idea of what you’re trying to accomplish? Do you have a strategy for what you’re working on? Your family? Attending Gov 2.0

Gov 2.0 114

Gov 2.0 Proposal Meeting Project 114

Social Media Strategery

SEPTEMBER 17, 2010

Apple, the ubiquitous electronics company behind the iPhones and iPods we all carry around with us, was started by three guys building computers in their basement. Read Fast Company. Read Wired.

Gov 2.0 126

Gov 2.0 Mashup Startup Policies 126

Social Media Strategery

NOVEMBER 1, 2010

Before you can complain that your company won’t engage in social media, you have to clarify to your boss that there is something tangible to be gained by doing it. Remember, engaging customers is good, but increasing customer loyalty , selling more products , improving customer service – these are ideas any company can get behind. “My

Wiki 110

Wiki Organization Social Media Loyalty 110

Social Media Strategery

JUNE 23, 2012

Instead of being the grizzled veteran who's been with the company longer than most people, I'm the new guy. I'm not ready to say that PR in the private sector is any better or worse than government consulting – it's just different. And for me, different is good.

Brands 110

Brands Consultant Team Meeting 110

Social Media Strategery

AUGUST 21, 2015

It is funded by corporate sponsorships (the same companies that need young talent to stay here), but it keeps a grassroots vibe. We also focus on the size of our company – it’s midsized (like KC on a macro level). There’s a chance to blaze your own path in our company, and as a young up-and-comer in the Kansas City community.

Hotels 50

Hotels Creative Commons Communities Class 50

Social Media Strategery

FEBRUARY 7, 2012

I was in high demand, and I became well-known throughout my huge company as THE social media guy. I soon realized that my small team, based in our Strategic Communications capability, was never going to get the budget, resources, and authority needed to manage EVERY social media initiative for the entire 25,000+ employee, $5B company.

Social Media 121

Social Media Project Wikipedia Meeting 121

Social Media Strategery

JANUARY 5, 2011

I will write about someone other than myself or my company at least once in a while. I will not copy and paste other people’s entire blog posts onto my blog with two lines of “analysis&# and claim it’s a post that I wrote. I will check the facts of the content that I post before I upload it.

Social Media 131

Social Media Analysis Engineering Twitter 131

Social Media Strategery

MARCH 1, 2018

Is that thought leadership article really the work of a visionary, or is the author the CEO of a company that happened to do a media buy with that same publication? Are those headphones really a best buy for Christmas, or did the publication include them because of that headphones ad that’s also in the issue?

Advertising 63

Advertising Buy Issues Journal 63

Social Media Strategery

OCTOBER 31, 2011

Whether your organization knows it or not, your company/government agency is already filled with CoPs. It’s just a group of people communicating and collaborating openly around a topic that they all care about. CoPs have existed for as long as people have had a desire to learn from each other.

Communities 113

Communities Sharepoint Wiki Collaboration 113

Social Media Strategery

MARCH 6, 2012

" You can read my full rebel story here , but I would encourage anyone who works in a big government agency or a big company and finds themselves frustrated by the bureaucracy and the inertia of the status quo to bookmark the site and visit it often for inspiration and encouragement. Understand and properly value your strengths."

Policies 132

Policies Organization Sites Skills 132

Social Media Strategery

MAY 11, 2012

"Forgiveness is a valuable asset that you earn by consistently meeting customers' needs, but many companies don't have enough forgiveness stored up to recover from their miscues" It's Time for Advertising to Take a Lesson (Gasp!) from Public Relations. "They're

Brands 133

Brands Advertising Communities Buy 133

Social Media Strategery

MARCH 3, 2011

note: Neither my company or I have any financial interest in Inigral or the Schools App - I am writing this solely from the perspective of an SMCEDU Advisory Board member]. I got an opportunity to talk with Inigral CEO, Michael Staton about the Schools app, the $2M in funding, and his vision for the future of higher education.

Education 130

Education Class Groups Groups 130

Social Media Strategery

DECEMBER 7, 2011

As The Cluetrain Manifesto taught us way back in 1999 (also before social media), “public relations does not relate to the public, companies are deeply afraid of their markets.” Too many PR practitioners have become so focused on the message that they have totally forgotten the relations part of public relations.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

MARCH 23, 2011

Unfortunately, just like your repeated attempts to dunk like Blake Griffin , your ability to emulate the successes by these companies will likely leave you frustrated and in pain. You can create an Enterprise Social Computing Strategy just like Intel ! Do you have the talent to implement something like that?

Case Study 110

Case Study Team Communities Social Media 110

Social Media Strategery

SEPTEMBER 3, 2015

Brands in the home category have responded to this seismic shift the same way media companies responded to the shift in digital music – slowly and badly. In a world where people don’t aspire to own their own homes or even openly despise the idea of owning a car, where does that leave the tool, yard care and appliance markets?

Hotels 50

Hotels Library Survey Buy 50

Social Media Strategery

JUNE 21, 2009

Depending upon the level of executive sponsorship and participation – some companies will unfortunately take a long time to adopt social media and miss out on the benefits it represents today. Culture is important, but if we wait for companies to “become social&# before we introduce social tools, we’re just wasting time.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

MAY 13, 2011

What are you going to do when people start attacking you on your blog, Facebook, and Twitter because they have an issue not with you personally, but with your company? Remember that the brand on your business card may give you some instant credibility when you first start out, but are you ready to deal with both the good and the bad?

Social Media 121

Social Media Conference WordPress Training 121

Social Media Strategery

NOVEMBER 30, 2012

Not only that, once they get to their desk, they realize that Twitter and Facebook are blocked, their company-issued Blackberry is prohibited from downloading any apps, and even when they do complete all the request forms to gain access, they're told that any and all social media content needs to be approved by legal and compliance.

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

JULY 3, 2012

" Then I read Amber Mac's excellent piece on Fast Company about how social media can help save the PR industry from bad pitches as well as Gini Dietrich's follow-up post on Spin Sucks , and I got all riled up again how PR people rely on blind pitching instead of focusing on the "relations" part of public relations.

Blogger 106

Blogger Report Industry Consultant 106

Social Media Strategery

MARCH 23, 2012

Let's not look for "established best practices" for our clients – let's create the practices other people call best practices – You should absolutely continue to research what other companies and agencies have done or are doing.

Team 113

Team Buy Handbook Social Media 113

Social Media Strategery

SEPTEMBER 8, 2010

When the TSA rolls out an initiative like the IdeaFactory , developing and implementing the technology is the easy part ( disclosure: my company has supported the IdeaFactory project ). As I’ve said many times before, Government 2.0 isn’t about technology, but what that technology enables.

Gov 2.0 114

Gov 2.0 Study Collaboration Project 114

Social Media Strategery

MARCH 11, 2012

For one, I never expected to still feel challenged after so long with one company; I never expected to have even half the opportunities that I’ve had here; I never expected to enjoy working hand in hand with our clients as much as I did; and most of all, I never expected to love working with the people here so much. What happened?

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

SEPTEMBER 7, 2012

Operations staff feel like their just cogs in the machine because they have no idea where the company is going. Middle managers get inundated with messaging and don't have the time, or the incentive, to take time away from their projects and budgets to share anything with their teams.

Team 136

Team Construction Project Meeting 136

Social Media Strategery

FEBRUARY 9, 2010

I recently read a fascinating article in the latest edition of Fast Company – “ A Problem Solver’s Guide to Copycatting.&# For example (from the Fast Company article ), “In 1989, the pilots of the Exxon Valdez ran it into Bligh Reef, spilling enough oil to cover 11,000 square miles of ocean.

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Social Media Strategery

DECEMBER 13, 2008

My company has clients across the federal government, and I could get a meeting with pretty much any of them just by saying that I lead our social media practice and I’d like to discuss how their organization could take advantage of social media. Like I can do a prototype and show it brought value to the company, as it takes time.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

MARCH 8, 2011

If a new feature is riddled with bugs, you can’t just toe the company line and say it’s great – you have to be able to offer your honest, unbiased opinion. After all, you’re the advocate for the community, not a mouthpiece for the development team.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

NOVEMBER 8, 2010

I rely on my second team to handle everything from developing and delivering briefings to ensuring quality client delivery across our entire social media portfolio, and I can honestly say that without them, my company’s social media efforts never would have scaled beyond what one person could do during a fraction of their day.

Team 101

Team Activities Social Media Training 101

Social Media Strategery

JANUARY 23, 2012

I took this test for my own company's social Intranet tools, and I discovered that we're most like a high school. From the conference room in the morning to my couch late at night, I know I'm not just an employee number, I'm a valued member of a community that depends on me.

Communities 121

Communities Wiki Microblogging Press Release 121

Social Media Strategery

OCTOBER 8, 2009

So, in your mind, the stock exchanges should be eliminated because every company should be public? So, in your mind, the stock exchanges should be eliminated because every company should be public? A recovery.gov for private enterprise? link] Ari Herzog You’re kidding, right? A recovery.gov for private enterprise?

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90