Sherrilynne Starkie

DECEMBER 20, 2020

Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. They could be sharing stories about their work and the company’s missions and achievements on their own networks to help build awareness of the new apartments.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

DECEMBER 18, 2017

3D printing company, Makerbot, boosted sales leads by 30 per cent with industry-targeted lead ads. E-commerce company Mapiful.com, which allows customers to create personalized keepsake prints based on the places they love, increased Black Friday sales 3.5 I’ve been helping companies leverage Facebook ads for about 10 years now.

Advertising 305

Advertising Facebook CPM CPC 305

Sherrilynne Starkie

AUGUST 29, 2020

Many companies fail to include a media relations strategy as part of their content marketing. Help them out; even if your assistance doesn’t relate to the company you work for. Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix.

News 243

News Policies Reputation Consultant 243

Sherrilynne Starkie

JANUARY 22, 2019

2 LinkedIn’s new ways to track companies. LinkedIn Pages, a refresh of LinkedIn Company Pages, help people engage with companies and organizations, and to connect with the people behind the company. These include new job alerts, an alumni tool, community hashtags and company insights. Photo by Jolanda Flubacher.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

MAY 11, 2020

If you want to own Google Page One for your key search terms, I’ve shared my secrets in this recent webinar for my friends at Agility PR, the software and services company for public relations professionals. A lot of marketers put considerable time into creating content and growing their social media following.

Google 221

Google Software Content Social Media 221

Sherrilynne Starkie

OCTOBER 30, 2018

“A fair bit of confusion exists, not only for cannabis companies, but also for suppliers to the industry. “Companies that adhere to regulations and best practices avoid the risk of penalties and strengthen their brand reputation.” ” The new Canadian legislation permits the use of recreational cannabis by adults.

Marketing 186

Marketing Exercises Retail Reputation 186

Sherrilynne Starkie

FEBRUARY 10, 2020

He said companies need to engage stakeholders over shareholders and anchor strategy in ethics. Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations.

Survey 259

Survey Compete Forums News 259

Sherrilynne Starkie

MAY 25, 2018

Companies must include some form of privacy notice indicating how they use the personal data of their customers. Companies can still store the data, but not process it. This guide provides an overview on general requirements, as well as insight on Canadian implications. The right of access. The right to restrict processing.

Privacy 239

Privacy Overview Data Process 239

Sherrilynne Starkie

JANUARY 9, 2020

The Motley Fool is reporting that Instagram ads are now a significant source of revenue for Facebook, generating an estimated 20 per cent of the company’s total in 2019. That number should climb even higher in 2020, as Facebook continues to improve Stories ads. These are heavily weighted toward Instagram.

Instagram 195

Instagram Report Features Engagement 195

Sherrilynne Starkie

MARCH 6, 2019

We helped a technology company develop and launch a ‘sonic logo’. Mastercard developed its new contemporary sonic brand with “musicians, artists, and agencies from across the globe,” including Linkin Park’s Mike Shinoda, according to the company’s news release. It was so long ago that my memory fails me in recalling the client.

Brands 170

Brands Sample Samples News 170

Sherrilynne Starkie

OCTOBER 28, 2012

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. Related articles.

Review 368

Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

DECEMBER 3, 2017

The search engine company is working with local home service companies Home Advisor and Porch. Dec 03, 2017. Voice search is about to get a lot more important to local business as lead generation comes to Google Assistant and Google Home. Snapchat rolls out new design.

Engagement 225

Engagement Remix Instagram Google 225

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Few companies outsource all social media activity to agencies or consultants. Here’s a look at what they bring to a job. They are strategic advisors.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

OCTOBER 25, 2018

Snap, the company behind the popular social media service, says it helped more than 400,000 users register to vote during a recent two-week period. The company also sent video messages to all of those users urging them to register. Snapchat helped register over 400,000 voters.

News 225

News Research Facebook YouTube 225

Sherrilynne Starkie

JULY 19, 2013

It’s just good basic communications best practices, but you’d be amazed by how many companies and brands just keep on tweeting without linking that activity to organizational objectives. Those with between 500 to 2,500 followers will likely be active personal users, small companies or less active corporate or brand users.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

FEBRUARY 23, 2019

For the first time in nine years, a greater proportion of Fortune 500 companies use blogs compared to that of Inc. 500 companies, according to new research from Umass Dartmouth. . In 2019 we are experiencing a resurgence in corporate blogging. In reading it I can remember some of the frustration I was feeling at the time.

Consultant 186

Consultant SEO Communities Review 186

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

JANUARY 2, 2019

Add company information and branding in the title pages and then…hit publish. It’s an online tool that takes existing content such as blog posts, social content, podcasts and videos and implements it an attractive template. You can make edits and adjustments. You can change and add visuals. Voila…a gorgeous eBook to use as a lead magnet!

eBook 262

eBook Template Templates Skills 262

Sherrilynne Starkie

OCTOBER 15, 2018

Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example. They could be sharing stories about their work and the company’s missions and achievements on their own networks to help build awareness of the new apartments.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

SEPTEMBER 2, 2018

Many companies fail to include media relations as part of their content marketing strategies. Help them out; even if your assistance doesn’t relate to the company you work for. Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix.

Policies 186

Policies News Reputation Report 186

Sherrilynne Starkie

AUGUST 10, 2013

Twitter for companies. Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Source: Ambassador. Related posts: Infographic: colour and logo design. Does Facebook affect your brain? PLEASE LIKE MY FACEBOOK PAGE. Related articles.

B2B 370

B2B Content Trends Marketing 370

Sherrilynne Starkie

JANUARY 3, 2019

Social media platforms among top list of companies for 2019 IPO. A slew of tech companies is considering going public this coming year. This allows users to change backgrounds and other interface elements to improve how content is viewed. Another UX consideration for marketers and content creators. — SS.

Social Media 150

Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

NOVEMBER 24, 2013

world’s 15 largest markets are willing to recommend companies they perceive are delivering on their CSR programs. Top Canadian corporate CSR initiatives (according to MacLeans.ca ): Canadian Tire’s approach to sustainability goes beyond being a ‘green initiative’— it’s embedded into how the company operates. *.

CSR 276

CSR Wikipedia Embedding Reputation 276

Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. The chart is populated by share-of-voice readings, so depending on which companies are being talked about most that day, it will adapt.

Wireless 292

Wireless Klout Module Directory 292

Sherrilynne Starkie

NOVEMBER 28, 2017

But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Photo by Mike Ackerman on Unsplash.

Communities 329

Communities Syndication Compete Sports 329

Sherrilynne Starkie

JANUARY 12, 2018

Did you know that people spend 20 to 40 per cent more with companies who engage with them online? These core industry trends and others were presented by the Consumer Technology Association's (CTA) at the 2018 Tech Trends to Watch session on opening day at CES in Las Vegas. 101 must-know social media stats for 2018. Jan 11, 2018.

News 262

News Google Statistics Trends 262

Sherrilynne Starkie

NOVEMBER 8, 2018

This means new companies can start communicating with potential customers even before they open for business. Snap, the company behind Snapchat, is bringing a new camera to the desktop. Also it gives businesses more control over the regional areas they serve. — SS. Now on desktops: Snap Camera.

Retail 150

Retail Trends Survey Small Business 150

Sherrilynne Starkie

JANUARY 28, 2012

Most Gmail users will have received at least one message from Google this week (I received ten) explaining the company’s new privacy policy. The company has more than 60 privacy policies tied to its various products and services and so, in March 2012, it will be streamlining this all down into one policy.

Policies 324

Policies Privacy Newsletter Google 324

Sherrilynne Starkie

FEBRUARY 10, 2013

In January the company officially entered administration and some UK stores were closed. Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded.

Twitter 324

Twitter Retail Newsletter Hashtag 324

Sherrilynne Starkie

AUGUST 25, 2012

The company says it’s the perfect time for a change as it prepares to release new versions of nearly all of its products. Microsoft: New logo marks ‘new beginning’ for company. For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo. Related articles.

Microsoft 305

Microsoft Newsletter Blogger Brands 305

Sherrilynne Starkie

JUNE 11, 2018

Companies are doing away with the silo mentality by unifying goals. The idea is to ensure everyone understands how they, as an individual, are making a difference and feels as though he or she has a stake in the success of the company. “It’s She provided examples of how organizations are moving to collaborative frameworks.

Collaboration 152

Collaboration Chemicals Airlines Exercises 152

Sherrilynne Starkie

JUNE 22, 2013

A good example is Jana, a company that makes users a partner in their own data. Big data provides a real opportunity to marketers, according to Young, but companies must be seen as agents of trust. Big Data’s Not for Big Companies Only. “What are best practices?”. Successful social media marketing to moms.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

APRIL 13, 2013

Bytown Sports And Entertainment, the company behind Ottawa’s new NBL franchise, is proof that there is no such thing as bad publicity. The company has just announced that the new basketball team will be called the Ottawa Skyhawks.

Sports 310

Sports Consultant Newsletter Team 310

Sherrilynne Starkie

MARCH 9, 2018

Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology company. Is your company women led? I've already used the attributes feature to adjust my own company's Google listing on Maps and Search. Google now lets the world know that.

Google 123

Google API Microsoft LinkedIn 123

Sherrilynne Starkie

JANUARY 19, 2013

It was also revealed that Dialogue Partners was the only company that had tendered for the project. and (sic) then blamed the use of those photos on ‘hackers’ that seem to have attacked the site almost immediately it went live…”.

Campaign 377

Campaign Engagement Focus Group Project 377

Sherrilynne Starkie

APRIL 12, 2018

How is your company prepared to act?”. The secret to creating “Belief” is to clearly describe the promise of your service (“we lower costs,” “we drive revenues,” “we position you for future success”), while at the same time highlighting your track record of doing “the same thing for companies in your similar situation.”

Retail 187

Retail Buy Consultant Reputation 187

Sherrilynne Starkie

APRIL 9, 2012

The company does not participate in the collection of the debt, nor does it take a percentage of any monies the Claimant recovers. The company generates revenue selling advertising, leads, and premium services offered to the debtors. ” The Debtor List is free to use. Only a fool would stiff a lawyer.

Social Media 297

Social Media Small Business LinkedIn Cost 297