Mindjumpers

NOVEMBER 28, 2011

The network for professionals can be seen as a good place to highlight the USPs of your company, attract the right talent and probably recruit the biggest and the brightest in the industry. A Company Page comes with four different tabs: Overview Tab. Overview page: This works as the reception area of your Company Page.

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LinkedIn Brands How To Overview 241

Mindjumpers

NOVEMBER 16, 2011

The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. However, I started getting interested in how and why some companies succeeded while the others did not. Yes I am that old!

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Strategy Nielsen Loyalty Cost 239

Mindjumpers

FEBRUARY 24, 2011

Tweet According to a relatively new study carried out by Burson-Marsteller , a public relations agency, it is clear that European and other global companies keep a focus on social media, as well as Asian companies are becoming more evident on social media platforms. This is a rise of 50 % compared to last year. About the study. -

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Study Social Media YouTube Company 234

Mindjumpers

APRIL 14, 2011

Tweet Useful Social Media is a company that produces business intelligence products designed to help big businesses get the most of their use of social media. The majority of companies are confident that they are measuring social media impact, yet they still feel there is work to be done. - The Corporate Social Media Summit 2011.

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Social Media Conference Report Upcoming 215

Mindjumpers

FEBRUARY 14, 2011

Tweet When thinking about establishing a presence online – or improving the already established presence of your company – your social media voice is one of the most important elements to keep in mind. Maintaining a presence on social media platforms is something that requires an effort from the given company. 2) Think before you post.

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Tips How To Authentication Policies 230

Mindjumpers

DECEMBER 28, 2010

Here is what you can learn from the company to achieve a more engaging and growing community. Probably The Best Campaign Use of Co-Creation And Social Media Ever : The soda company Mountain Dew understands that the best promotion comes from your already dedicated fans. Read Full Post ». Read Full Post ». Read Full Post ».

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Social Media Fashion Technorati Campaign 218

Mindjumpers

JULY 18, 2012

Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Creates a common understanding of the company. An opportunity to have employees act as ambassadors on behalf of the company and provide a preview of what it is like to work for your company.

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Social Media Brands Policies How To 249

Mindjumpers

DECEMBER 5, 2011

LinkedIn Recruiter is a solution provided by LinkedIn to empower companies to make the most of this professional network and find the best suited talent. This is the best fit for companies who are in need to recruit for niche profiles, people who do not usually apply actively on job boards and adverts.

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LinkedIn Skills Engineering Cost 170

Mindjumpers

JULY 16, 2012

Every company must engage in proactive crisis management by monitoring issues related to its business and to society in general, by assessing risks and developing a crisis communication plan. Proactive crisis management helps companies anticipate a crisis before it occurs. The importance of social media in crisis management.

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How To Sentiment Issues Social Media 255

Mindjumpers

DECEMBER 20, 2013

This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. So this is the last call for companies to optimize their pages and social profiles to be suitable for all kinds of screens including tablets and phones.

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Social Media Tumblr Smart Phone Mobile 269

Mindjumpers

JANUARY 11, 2011

Tweet It all started with Lara – a user of social media, unhappy with her wireless company, making a complaint about it on Twitter, the company returned to her and fixed the problem. I hope that brands/companies read it, ignore the negative tone, take an interest in Twitter and begin to search too.

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Social Media Wireless Privacy Technorati 276

Mindjumpers

MAY 2, 2012

Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. Spanish railway company offers download for their passengers. Similar Posts: LinkedIn Launches ‘Follow Company’ Button.

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Brands Posterous Retail Collaboration 269

Mindjumpers

JUNE 15, 2011

83% of European companies are already on Twitter. - 40% of companies offer customer service through this platform. Some observations : - Primarily, the important thing here is that marketers now have a platform which is used around 55% times to share information and 62% for corporate updates.

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Twitter Overview Upcoming Social Networking 214

Mindjumpers

NOVEMBER 17, 2014

Is your company considering content amplification on Facebook? Over the last years Facebook has been learning more and more about its users – something companies can benefit from. The platform’s special news feed algorithm enables companies to target a community based on the information people share on their profiles. ?

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Advertising Facebook How To Guidelines 230

Mindjumpers

SEPTEMBER 2, 2010

This way, Facebook is central to the company’s marketing of online products. As with many other companies and websites, Urban Outfitters has implemented Facebook’s social plugins to their website, so that the visitors can ‘Like’ the products they see.

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Facebook Disqus Fashion Policies 220

Mindjumpers

NOVEMBER 8, 2011

The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. One of those was, “from your perspective – what would you like us (a company) to focus on, in our work with you (the agency)”.

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Buy Nielsen ROI Organization 172

Mindjumpers

MARCH 21, 2011

A new Danish start-up company called Memolane did very well at SXSW. When asked about the business model, the company has no defined plan for revenue intake. This has brought her to California and later on Hong Kong and South Korea to learn from the fastest moving cultures, when it comes to linking social media and technology.

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Nielsen Foursquare API Conference 218

Mindjumpers

AUGUST 12, 2010

An intern should not be in this position, because to a certain extent, an individual who is there to reflect what your company is about for 6 months will not be able to reflect justly the culture and essence of your company. Never underestimate what a thank you, and a personal, one-on-one conversation can do you for company.

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Tips Guidelines Blogger Policies 193

Mindjumpers

JANUARY 26, 2011

These are some of the main results from the survey: • Three-quarters (75%) of the companies in the survey said they did not know where their most valuable customers were talking about them. A fraction (7%) of participating companies are able to integrate social media into their marketing activities.

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Social Media Survey Metrics Analytics 277

Mindjumpers

JUNE 5, 2013

However, remember to also use Pinterest as a way to tell more about your company and your values. Ben & Jerry’s has for instance created various boards on Pinterest such as On A Mission, Our Factory, Inspired Flavors, Flavor Graveyard and many more, which reflects the company and how it works. See examples. See examples.

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Features How To Guidelines Price 240

Mindjumpers

JULY 22, 2011

Since online communication does not have any touch and feel factor, something which can work to a company’s advantage is building trust in its communication. Any wrong information or fact can hamper a company’s image for the customer. Companies’ Use of Content Marketing Is On the Rise [infographic].

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Privacy Reputation Advertising Social Media 243

Mindjumpers

JUNE 5, 2012

The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community. Especially the behind-the-scenes photos and exclusive sneak peeks of the t-shirts in productions invite followers to be a part of the company and feel more connected to the brand.

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Engagement Instagram Crowdsourcing Upcoming 277

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What does this mean?

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Social Media Nielsen Aggregator Mobile 269

Mindjumpers

NOVEMBER 15, 2010

A survey by US-based Digital Brand Expressions shows that a lot of companies integrate social media into their strategy unprepared and without a clear plan. Even more important: it often doesn’t provide any value whatsoever for the people using social media (and therefore, neither for the company).

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Social Media Marketing Survey Forums 235

Mindjumpers

OCTOBER 14, 2014

Here’s how your company should act before, during and after a social shitstorm. If you haven’t outsourced your social media to a management company, you should have a listening strategy, determining which employee is responsible and when. The key to get properly through a shitstorm is to be prepared and to acknowledge the problem.

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How To Guidelines Social Media News 254

Mindjumpers

MARCH 28, 2011

Tweet UX Masterclass is a conference that is going to be held in Copenhagen March 31 st – April 1 st , 2011, and SnitkerGroup , the Danish partner of the UXalliance working with usability, is the company hosting this global conference. This means that companies test their ideas among the users in order to optimize the experience and revenues.

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Conference iPad Mobile Focus Group 238

Mindjumpers

OCTOBER 17, 2012

We frequently see companies making use of mobile apps to promote their brand. From a branding perspective, it is very interesting how this app is an expression of a company taking part in activities similar to those of a media company. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app.

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Mobile Brands Foursquare Eventful 272

Mindjumpers

JULY 12, 2012

How does a social media policy benefit your company? Showing a modern and transparent company. Transparency – Are employees required to identify themselves as employees in your company when discussing topics relevant to the organization? Protecting your brand and business.

Policies 239

Policies Social Media Brands Guidelines 239

Mindjumpers

OCTOBER 25, 2010

If you want to be the company that hires the best students you should no longer sit around and hope that they apply to your company. What does this mean for Scandinavian companies? Scandinavian companies are knowledge intensive, and a significant proportion of the employees have a university degree. So why do they do it?

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LinkedIn Technorati Social Media Applications 254

Mindjumpers

SEPTEMBER 7, 2010

Furthermore, it is also a vital step that your name is memorable and representative of your company. If the audience feels that they are a part of the business and they are listened to, automatically, they will build more trust towards the company. to market themselves even more. Do you have any tips to add? Please, let me know!

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Social Media Tips Marketing Domain Name 247

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. However, when running a smaller company, it is of course not as comprehensive.

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Airlines Social Media Collaboration Travel 232

Mindjumpers

NOVEMBER 16, 2011

Tweet Today Virgin group of companies kicks off its social marathon –a global group wide celebration of the power of social media. This is the first time of all Virgin companies around the world have come together on one day to take part in a global social event.

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Transportation Groups Groups Eventful 145

Mindjumpers

AUGUST 6, 2012

It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. More and more companies are starting to use the Klout score from for instance a job recruitment perspective. My first impression was that the product would be most suited for a BtB company.

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ROI Klout Data Influencer 199

Mindjumpers

JANUARY 14, 2011

Companies all over the world are now looking forward to improving their relationship with their customers with the help of social networking sites. Most often the company professionals maintain accounts for interacting with their customers. This helps their customers to know their company services better.

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Trends Influencer Social Media Forums 245

Mindjumpers

MAY 8, 2012

By motivating and inspiring the main users of social media, they match creativity with solutions and volunteers with companies. Have your company ever considered launching a social initiative through social media? “Hipsterfying” a taboo. So, by understanding our need to be constantly online, they create active interaction.

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Social Media CSR Campaign Collaboration 248

Mindjumpers

NOVEMBER 30, 2011

The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Listen to the right conversation, gather data, analyze the data and get insights of high value for your company. Conversational words.

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Data Social Media CSR Nielsen 239

Mindjumpers

NOVEMBER 7, 2014

Today almost every company is putting resources and efforts within both areas – some more than others, but regardless how far your company has come, this book gives some relevant input to how you are able to optimize those efforts.

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SEO Engineering Communities Advertising 252