Jeff Esposito

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Who speaks for your company?

Jeff Esposito

When you think about the voice that comes out of a company or organization, what do you envision? For me it’s folks like the late Steve Jobs at Apple, New England Patriots Head Coach Bill Belichick or Jim Koch of the Boston Beer Company. PR social media Asiana Flight 214 company spokesperson NTSB' At my job, I know who can.

Company 44
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Six companies I admire in social media

Jeff Esposito

Working in social media, I am often asked by coworkers and peers who I find to be an inspiration or company just crushing it in the space. Despite knowing that the food is awful for me, there is something that I crave about the company. While Ford. Chobani – if you thought I only looked at junk food, you would be wrong.

Company 47
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The Importance of Company Personas in Social Media

Jeff Esposito

Company personas – a phrase that holds much controversy and confusion definitely has an impact on your purchasing decisions. All three kinds of personas, if used wisely, offer opportunities for the company to strengthen their brand. There are many details to consider when creating a persona for your company. Best made products?

Company 40
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Is your company Likeable?

Jeff Esposito

In Dave Kerpen’s new book Likeable Social Media, the question is explored and validated with real-world examples of companies excelling in the space.

Company 44
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Are you bumping into coworkers enough?

Jeff Esposito

Known for his culture-first mentality, Hseih feels that by forcing employees to interact with folks across the company when entering and exiting the office, relationships can grow regardless of business function. People matter – company cultures lie within employees. We all have. What do you think? Image: time_anchor.

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Is cult status better than viral?

Jeff Esposito

.” One thing we tend to neglect are companies that have surpassed viral and went more cultish – think Apple. Branding Company Beer cult cult marketing Heady Topper the Alchemist' While Apple has their followers, I would tend to argue that they may not be as passionate as the fans of the Alchemist in Waterbury, VT.

Apple 40
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Beyond the Pale: The Sierra Nevada Story

Jeff Esposito

Book Review Company Beer ken grossman sierra nevada sierra nevada brewing company' Here are some more thoughts in the video below: This book is a great read for: Aspiring small business owners. Sierra Nevada drinkers. Business people.

Review 37