Akamai Marketing

FEBRUARY 21, 2012

At the very least, most companies should be at the “listening” phase right now. Exactly how does that help increase sales, develop brand awareness, decrease customer service costs or any of the other goals you’ve set forth? Interesting question isn’t it?

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

NOVEMBER 19, 2014

It isn’t a financial company, it isn’t a children’s nonprofit, it isn’t a government agency, it isn’t a church. Tweet: Brands and businesses have to stand with their customers who DO “get it” I’m actually disappointed Dave and Busters didn’t fire back to the haters with another pun.

Brands 237

Brands Case Study Analysis Advertising 237

Akamai Marketing

AUGUST 3, 2011

They might be fans of your company and one that’s totally counter intuitive. But once in awhile, you see a founder or CEO of a major company out there, communicating in social media in the way he would at a cocktail party. The audience is back to being individual. The audience is more than the sum of their parts.

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

SEPTEMBER 13, 2011

Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). Communities add value to brands and companies both in terms of valuation and in terms of increased sales. Companies who think about what their audiences talk about have a higher chance of developing community.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

OCTOBER 30, 2012

While this seems like a no-brainer, you’d be surprised by how often companies who want to utilize social media choose someone to head the effort who never uses social media, or who use it rarely. . Here’s an example: let’s say there is breaking news relevant to your brand or company. But why is this important? .

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

SEPTEMBER 10, 2013

So have mobile phone companies, which is why your obsessed with checking your email on your phone. Turns out that we all have deep motivations and when they’re triggered, we take actions that we didn’t even plan to take. We act almost instinctually.

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Akamai Marketing

SEPTEMBER 20, 2011

The people in YOUR company understand the needs and views of your customers better than anyone else, why wouldn’t you want them to be involved. Be ready to share some of the nitty gritty of your company’s inner workings with a social media professional and allow them to help you through the process.

Campaign 176

Campaign Social Media Creative Commons Consultant 176

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

OCTOBER 21, 2011

I feel it takes into account the different areas in which social media can impact (PR, Digital Marketing, Product Development, Customer Service) and even more importantly, it gives the client some flexibility to weight certain elements so they reflect the business goals of their company.

Social Media 166

Social Media Klout ROI Vimeo 166

Akamai Marketing

JULY 6, 2011

Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are. So unless the follower truly warrants ignoring, ignore their comments and mentions of you at your own peril. So, does it matter who follows you? Only if you care about your audience.

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

JULY 28, 2011

If you’d like more information on the key metrics for your businesses social media efforts, the 1st 3 companies who sign up for our Analytics and Metrics Package between now and August 1 will receive a FREE information-packed report on Social Media ROI worth $447.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. This will not kill the event or incentive industry. And yes, once in awhile, we even like to get together with them to “talk shop”.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

NOVEMBER 13, 2012

The simple act of tracking these items helps everyone stay involved in the success of the company. Corrective action is relevant because its not enough to identify THAT something’s not working, its just as important to FIX it. Its amazing what a simple spread sheet can do for a business. Best of all – its free!

Template 203

Template Templates Social Media Sample 203

Akamai Marketing

JUNE 29, 2011

If your a web based company and you don’t have a successful funnel, fix that first. Social Media won’t make up for a poor product: If your customer service is lousy or isn’t empowered, fix that before going down the social media route.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

MARCH 22, 2013

Are you serious?! It made me queasy just looking at it. But after stomaching that description, I asked WHY they would take 10,000 fake Twitter followers?

Buy 124

Buy Brands Twitter Communities 124

Akamai Marketing

OCTOBER 28, 2012

Utility companies need to get in on the action: Regardless of what type of utility, TV, Gas, Electricity, Telecommunications, updates on preparation and their own emergency steps should be incorporated as well. These companies already coordinate with officials on emergency planning, so this should be part of the plan.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

FEBRUARY 3, 2011

The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Strategy: Simply following directions (EAT ME/DRINK ME) means you are employing tactics in Wonderland (Social Media), but you haven’t mapped out your plan. Strategies are created with tactical ingredients.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

MARCH 29, 2011

What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Give them what they want: Education.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

JUNE 26, 2012

I recently did an internal survey for a large company which showed tremendous support from executives, but less enthusiasm from staff. Well, social media IS grass roots, but I think the average employee doesn’t embrace social media at their own company for many reasons. This really stood out for me. Why is this? It experiments.

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

JULY 10, 2012

Another great example of how social media isn’t about the platforms, but about the way companies embrace social values of transparency, two-way communication and engagement. When I called them recently, I found that they must have been purchased by a larger company. And guess what? I sighed with disappointment. ” Seriously.

Survey 130

Survey Small Business Social Media Examples 130

Akamai Marketing

MARCH 1, 2011

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

DECEMBER 31, 2013

Social media platforms aren’t ripping off their investors or advertisers anymore than any other media company who places its value on subscribers. To know your people truly, not just in the way the media company wants you to see them. . Just as other media companies did and will continue to do (albeit in a new and evolved way).

Social Media 121

Social Media Advertising Conversation ROI 121

Akamai Marketing

NOVEMBER 10, 2011

Depending on the ability for the company to support the objective, we may initially start with one channel. Really ask yourself if there is any reason why your company’s employees shouldn’t be engaging current and potential customers. ” In other words, think about what makes YOU interested in companies and brands.

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

NOVEMBER 1, 2011

I personally consider this a conservative valuation since independent coverage of your product, company or services holds more weight than an advertisement. Word of Mouth: Word of Mouth is essentially the value of conversation others are having around your company, product or brand.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

FEBRUARY 9, 2011

As you consider this trend, as yourself what about your company is interesting to others? Behind the scenes experiences both humanize a company and take advantage of the fact that we like to consume video and its getting easier to do. You can add Vlogging to your company’s blog when its appropriate and valuable.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

AUGUST 9, 2011

Consider companies who are creating inforgraphics. But other companies create white papers, they are trying to attract decision-makers who have the time and budgets to dig into info deeper. By content, I don’t just mean blog posts, and Tweets and Facebook updates, I mean all content.

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

JULY 23, 2012

In most companies, businesses and nonprofits there is only one person managing an account, that person is rarely a senior communications executive. A lot of companies, even those using social media, have not prepared for social media during a crisis. This speaks to internal processes. Internal Processes for Scheduling Tweets.

Twitter 149

Twitter HootSuite Training News 149

Akamai Marketing

NOVEMBER 22, 2011

This is super ideal for companies who are trying to keep track of their Twitter conversations and has serious CRM implications. But what’s even cooler, is that ALL of our conversations back to the beginning (9 mos ago). That’s right, way, way after I can’t find the conversation anywhere else, I have it here for reference.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

JANUARY 15, 2013

Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. Review your company’s objectives and determine which of those objectives social media can support. Can they support the company’s social mission? Then we can get down to business.

ROI 194

ROI Social Media Policies Creative Commons 194

Akamai Marketing

NOVEMBER 6, 2012

Hubspot recently published that companies with 51-100 webpages generate 47% more traffic than companies with 1-50 pages. Google also loves websites that are consistently updated. The more pages you have, the more traffic you get, its really that simple. That’s a big jump. .

Tips 175

Tips Hubspot Engineering WordPress 175

Akamai Marketing

JULY 2, 2012

We’ve seen companies begin to offer perks of varying value ( the much vaulted KloutKlub in LasVegas kicked that off) and we’ve seen a continuation of people obsessed with measuring themselves through some unknown algorithm . Since I wrote that blog post, we seen people get hired (or not) based on their Klout scores ( really? ).

Klout 177

Klout Comparison Influencer Airlines 177

Akamai Marketing

NOVEMBER 26, 2012

What employees say on their own time, when not representing your company, is generally considered protected. Because in social media, your company is all those things to the audience. Companies who have great customer experiences generally have one thing in common: great employee experiences. Happy employees=happy customers.

Social Media 170

Social Media Policies Review Hotels 170