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#measurePR Recap: Measuring the Millennial Workplace

Waxing UnLyrical

When brainstorming guests for the May #measurePR Twitter chat, I instantly thought of Maddie Grant and Richard Sheridan. Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over.

Lurker 100
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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build community platforms around real communities of shared interest. Check out Twitter as a way to show a company’s personality. Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. Consider the value of hiring a community manager.

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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

I won’t dive into the tactics of how to use these tools in this post, but below I reference the ways any person or business can build a community on a limited budget. By far, Facebook , Twitter and Linked In are where I think most businesses should start their community building.

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Five for Friday

Jeff Esposito

Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent). Who owns your brand’s social media data? Every company is looking into the social game in one way shape or form nowadays. If you are curious, read this piece.

Journal 39
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Ask Buffer: How to Create High Quality Content

Buffer Social

An example of an audience need is “a humorous and transparent approach to recruitment,” like Adam Karpiak on LinkedIn. It also shows up in trying to write like everyone else on Twitter or making videos the same length as the most successful YouTube creators. This trap is more than just jumping on the latest trend.

Content 76
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Five Digital Channels For Word of Mouth Marketing

Mindjumpers

Social networking sites Social networking sites like Facebook and LinkedIn are suitable in various ways for word of mouth marketing. Next to the use of social network sites you can also use proprietary community platforms. Micro-blogs, of which Twitter is the most famous, add an enormous dimension to this.

Marketing 171