Convince & Convert

DECEMBER 7, 2010

Your Open Community is your people who are bonded by what your organization represents and care enough to talk to each other (hopefully about you!) You Don’t Have to Own A Community to Build Community. Skill sets for a social organization. You’ll go far just by doing and experimenting, too.

Skills 124

Skills Communities Collaboration Organization 124

Proactive Report

JUNE 5, 2011

Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media. Yet another study shows that most have not figured out how to calculate a return on that investment. Hypatia didn’t specify what response the other 29% gave.). And I would agree with that.

ROI 82

ROI Social Media Metrics Survey 82

Social Media Strategery

MARCH 8, 2011

Along with this realization has come greater demand for people to handle things like user adoption, marketing, and community management – we’re witnessing the rise of the internal community manager. The Internal Community Manager wears many hats.

Communities 137

Communities Wiki Yammer Forums 137

Jeff Esposito

JUNE 3, 2011

Every company is looking into the social game in one way shape or form nowadays. Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent). Who owns your brand’s social media data?

Journal 39

Journal Community Platforms Social Media Data 39

Social Media Strategery

AUGUST 26, 2010

Unfortunately, IT departments at large companies and government agencies are too often doing the equivalent of developing Android apps at work and using the iPhone at home. For you developers, what’s preventing you from getting this involved in the communities/platforms that you’re responsible for creating?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Mindjumpers

AUGUST 11, 2010

Various studies indicate that people talk to others about products and companies via e-mail. It happens spontaneously via the interactions between people on such sites, but also by assembling relevant pages and communities whereby you closely follow the feedback of the communities and provide a viral element.

Marketing 171

Marketing Module Forums Social Networking 171

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Consultant Social Media Sites 167

Hootsuite

OCTOBER 23, 2023

For example, if you run a small business or startup, you might hire a single social media manager to build brand awareness on a few platforms. Or, if you’re maintaining the online presence for a retail company, you might have a larger social media team focusing more on social commerce to generate more sales.

Skills 80

Skills Team Social Media HootSuite 80

Sprout Social

AUGUST 2, 2022

Creators thrive on audience-based platforms because their goal is to produce content that entertains, informs and persuades. Companies like Meta are taking notice. Community platforms work in the same way, putting the focus on interpersonal relationships. There are few passive observers in a community.

Communities 108

Communities Social Media Community Platforms Platform 108