Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. And yet, there’s something to this.

Social Media 232

Social Media Press Release Marketing Widget 232

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Jeff Esposito

JUNE 3, 2011

Every company is looking into the social game in one way shape or form nowadays. Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent). Who owns your brand’s social media data?

Journal 39

Journal Community Platforms Social Media Data 39

Sprout Social

AUGUST 12, 2020

In the simplest terms, a brand community showcases brand loyalty at its best. People in your brand community are emotionally invested; they will buy from your company, digest your content, tell their friends and family about your company, and more. But a brand community is not the same as brand awareness.

Communities 142

Communities Brands How To Forums 142

Mindjumpers

AUGUST 11, 2010

Various studies indicate that people talk to others about products and companies via e-mail. Social networking sites Social networking sites like Facebook and LinkedIn are suitable in various ways for word of mouth marketing. Next to the use of social network sites you can also use proprietary community platforms.

Marketing 171

Marketing Module Forums Social Networking 171