Waxing UnLyrical

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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site. Below are tips on how to build a network (and then maintain it!) Image: SalFalko via Flickr, CC 2.0.

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

By publishing on their site, you’re introducing yourself to a new audience, and by inviting them to your site, you’re offering your readers a new perspective and voice. Business Client Relations Community Building Events Guest Posts Behind the Story cision Networking Post-Event Planning'

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What Is This “Free Time” Of Which You Speak?

Waxing UnLyrical

”) without actually having invested in relationship building first. And relationship building begins with consistent communications that puts community building at its core , well before an organization is in crisis mode. ”) to pseudo relational (“let us be your fake music therapist!”)

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What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

It’s an acknowledgement of the ties social networks help us build, if we show our humanity and use them for what they truly are – ways to bridge the gaps between us… to really build, and be a part of, a community. We are a community. Twitter Facebook Google+ LinkedIn What A Dog’s Cancer Taught Me About Community.

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Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Commenting on blogs published by the kinds of people you hope will come over and comment on your blog. And that, my friends, is the difference.

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Monday Roundup: Celebrating Your Community

Waxing UnLyrical

Monday Roundup: Celebrating Your Community is a post from: Shonali Burke Consulting, Inc. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time.