Jeff Esposito

MAY 6, 2013

Imagine seeing the same developer or accountant or marketing manager walking in each day. A cordial conversation about last night’s game or a lunch sparked from seeing someone driving in a classic Chevy can help build a connection with a coworker. Community Building Company Company culture growing business Tony Hsieh Zappos'

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Community building Project Communities Company 46

Jeff Esposito

JANUARY 28, 2013

The 60-page ebook is filled with useful tips from leaders in the space and covers a variety of topics including the customer service/community manager dynamic, advice for new community managers and the role of community management in marketing. A Collection Of Community Management Advice from Marketwire.

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Communities Tips eBook Social Media Management 44

Jeff Esposito

MAY 9, 2012

I’m a thirty-something husband father, who worked in sports PR before moving over to do the same thing for Vistaprint, a company that provides marketing materials and solutions to small businesses. I moved over to social media at Vistaprint after getting Stephen Baker’s Beyond Blogs BusinessWeek thrown at me in a team meeting.

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Sports Statistics Small Business Communities 44

Jeff Esposito

MARCH 18, 2013

In the social media space, we’re too quick to jump on companies because they are too pushy for sales or just don’t care about their customers. These experiences often lead to a slew of negative blog posts and outnumber posts about positive posts tenfold.

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Company Social Media Comments Community building 45