article thumbnail

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

The word of mouth has traveled, because Pamela Slim learned about the hotel from Jonathan. If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far. I personally learned about Roger Smith Hotel at a social media conference and was told that it’s the place to be.

Hotels 245
article thumbnail

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky. Many agreed that social media is about community-building, passion, and enthusiasm.