Waxing UnLyrical

SEPTEMBER 18, 2013

Hosting an event is just the beginning of its life-cycle. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution.

Eventful 195

Eventful Hashtag Tumblr Community building 195

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. The reality is that your agency is neither serious about nor prepared for content marketing unless the senior team is doing just as much content creation and community building as the junior team (if not more). White papers.

Content 129

Content Marketing Cost Metrics 129

Social Media Strategery

DECEMBER 13, 2008

Write a white paper justifying why it shouldn’t be blocked. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies. Don’t tell me it’s too hard or that your boss doesn’t know YouTube from an iPod.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Convince & Convert

JUNE 29, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Jim : Yes, it really does, I mean, we had somebody out from Yammer on one of the shows I hosted. And so now, suddenly, $1.2 Eric : Yeah.

Yammer 114

Yammer Microsoft Communities LinkedIn 114