Community building Hosting Webinar White Paper 
Waxing UnLyrical
SEPTEMBER 18, 2013
Hosting an event is just the beginning of its life-cycle. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution.
Convince & Convert
FEBRUARY 12, 2012
White Horse does more chunky content like white papers and Webinars. The reality is that your agency is neither serious about nor prepared for content marketing unless the senior team is doing just as much content creation and community building as the junior team (if not more). White papers.
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