Connecting 2 the World: Lessons learned from New Communication Technologies in Organziational Life
Buzz Marketing for Technology
JUNE 27, 2008
First, the mode of communication and the way in which messages are crafted (rhetoric) need to be analyzed. By mode of communication, I mean written vs. visual vs. oral, one-way vs. two way communication, one-on-one vs. one to group, group to group, or group to one.
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