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General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

The cereals are celebrated through a delicious array of mashups , recipes and bowl selfies. The collaborative approach offers many creative content themes to support the visual story in a way that feels more like content you would see from your group of friends , amplifying the potential for word-of-mouth sharing on social media sites.

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Connecting 2 the World: Is constructing knowledge based on analysis a work literacy skill?

Buzz Marketing for Technology

Attach labels to information (perhaps using programs like delicious?) Depth of learning, communication, and "connecting" Bad Course on Instructional Design : eLearning Tec. and community building. Group communication and the wiki. Imagine giving workers this tool in knowledge work. ► March.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

I think you can learn something from aggressively working at relationship building – doing it often, connecting with people who sync with you rather than your company. Maybe there’s some luck involved, but I think that “community building&# is more about really working at it with the right “hook.&#

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How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Buffer Social

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. Finally, I’d recommend seeking out a few networking groups specific to your position or industry.

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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

After using both Plurk and Twitter pretty heavily, I’ve come to the conclusion that Plurk is best at its features for community-building, whereas Twitter succeeds more with its interface that bolsters information-sharing. Then, everyone will go to his/her respective home(s) on the web. You may have more than one. But PLURK?

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Curious people are driven to push into new group and solve problems in new ways. Perseverance – building a social media presence doesn’t happen over night. It takes regular participation over a sustained period to build a network. Many agreed that social media is about community-building, passion, and enthusiasm.

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SXSW: Mark Zuckerberg Keynote (the edited liveblogged version)

Techipedia: Tamar Weinberg

We’re trying to build an infrastructure to solve these problems. He talks of a group on Facebook that has a goal to build an organization that has enough political clout to achieve ends to end poverty. I think we want to do well and build a good business. Zuckerberg : It was a group decision, really.

Web 2.0 104