General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community
Convince & Convert
AUGUST 8, 2013
The cereals are celebrated through a delicious array of mashups , recipes and bowl selfies. The collaborative approach offers many creative content themes to support the visual story in a way that feels more like content you would see from your group of friends , amplifying the potential for word-of-mouth sharing on social media sites.
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