Jeff Esposito

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What is your community’s golden key?

Jeff Esposito

This all got me thinking as to what community managers needed to consider when building out their communities. Some more thoughts are in the video below: When looking at community building, what is in it for the end-user? Is it: unique experiences. exclusive content. What say you? What is your golden key?

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Five takeaways from 2013 State of Community Management Report

Jeff Esposito

Community teams are pretty small, broken down by company size (small 1.7; 50% organizations surveyed have a community playbook. 2013 SOCM: The Value of Community Management from The Community Roundtable. Community Building Company Community Management social media State of Community Management'

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Are you bumping into coworkers enough?

Jeff Esposito

Community Building Company Company culture growing business Tony Hsieh Zappos' These side conversations and lunches can also lead to work conversations that spark innovation or improve internal processes. What do you think? Do you bump into your coworkers enough? Image: time_anchor.

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Reviewing Fierce Loyalty

Jeff Esposito

A while back I saw an update or email from the Community Roundtable mentioning an open Q&A with Sarah Robinson on her now book Fierce Loyalty. While the topic sounded interesting, I could not make the chat (damn conflicts) and picked up a copy of the book.

Loyalty 44
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Reebok adds WOW factor

Jeff Esposito

In the social media space, we’re too quick to jump on companies because they are too pushy for sales or just don’t care about their customers. These experiences often lead to a slew of negative blog posts and outnumber posts about positive posts tenfold.

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Five Takeaways from the 2012 State of Community Management Report

Jeff Esposito

One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests.

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Useful Tips for Community Managers

Jeff Esposito

Today is Community Manager Appreciation Day. The day is good for a number of reasons, but mostly because it builds awareness for a position in many companies that often goes without praise or notice in the daily hustle and bustle.