Sherrilynne Starkie

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A digital media framework for smart marketing communications

Sherrilynne Starkie

YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. How Canadians use Social Media.

Marketing 367
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Top Five: Facebook ads are getting smarter

Sherrilynne Starkie

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. YouTube expands test Explore tab to more devices. The test is now available across devices, and now also suggests up-and-coming YouTube creators.

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Trending Sources

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Viral video: Jim Carrey’s take on gun control

Sherrilynne Starkie

The role of artists in society has always been, in part, to provide social commentary as a reflection of our community and culture. Betty White flogs insurance via YouTube. Headline public relations Social Media YouTube Charlton Heston Fox News Channel Internet video Jim Carrey Jonathan Swift National Rifle Association'

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A digital media framework for smart marketing communications

Sherrilynne Starkie

YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. How Canadians use Social Media.

Marketing 195
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Ottawa police tweet on the beat

Sherrilynne Starkie

Since 2009, the UK’s West Midland’s Police have been engaging on Facebook, Twitter and Youtube, to v ery good effect. We try all kinds of ways to communicate with the public, meetings, newsletters, traditional media, talking to people we meet and anything else we can think of. Related posts: Super Third Thursday.

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Reuters, Rogers and social dashboards

Sherrilynne Starkie

It’s one central spot to find and interact with all of the company’s social sites including its blogs – RedBoard and RedBoard Biz – Twitter, Facebook, YouTube and community forums. It’s a one-stop-shop for all things social at Rogers and gives a wholistic view of the company’s digital footprint.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

YouTube is used by 59 per cent of Canadians and almost half of those use it daily. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. How Canadians use Social Media.

Marketing 199