Jeff Esposito

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Beyond Viral, a video review

Jeff Esposito

The only thing that I knew was certain was that Kevin Nalty (or Nalts as he’s known on YouTube) had declared viral video dead a few years ago. Nuances of the YouTube community. When Wiley sent me a copy of Beyond Viral to review, I didn’t know what to expect. Viral is a misnomer when applied to videos.

Review 28
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Five for Friday 10.29.10

Jeff Esposito

Debate: Do All Community Managers Need Social Media? Is social media needed to have a community manager? Yes you control the content on Twitter, Facebook, YouTube, etc., So if it were to go poof, so does your community. Check out the results to see how your favorite site fared. I am of the mindset that it isn’t.

Lithium 24
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Don't burn bridges

Jeff Esposito

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. After the sale, offer customers ways to keep in touch with the company that they are comfortable with – email, blog, text, Twitter, Facebook, YouTube, etc.

CoTweet 36
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Five for Friday

Jeff Esposito

<iframe title=&# YouTube video player&# class=&# youtube-player&# width=&# 480″ height=&# 390″ src=&# [link] frameborder=&# 0″ allowFullScreen></iframe> Social media gurus: Have mercy on the lowly communicator: Cut the crap, please?

Class 21