Beyond Viral, a video review
Jeff Esposito
DECEMBER 14, 2010
The only thing that I knew was certain was that Kevin Nalty (or Nalts as he’s known on YouTube) had declared viral video dead a few years ago. Nuances of the YouTube community. When Wiley sent me a copy of Beyond Viral to review, I didn’t know what to expect. Viral is a misnomer when applied to videos.
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