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Study shows social media drives sales

Sherrilynne Starkie

Photo credit: Wikipedia). AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes. Wikipedia rules the waves.

Study 377
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Journalism and Wikipedia – Wanky Balls

Laurel Papworth

From TheBitterWallet : It won’t surprise you that Big Chill was never called Wanky Balls, Sweaty Nads, Greasy Schlong or anything else for that matter because you see, the bone idle newsrag decided to believe something that was written on a Wikipedia page about the event ( screengrab here ). From Wikipedia so may or may not be true.

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Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. Importance of being human in your communication, language and engagement with your community, customers and audience. You Are the Media!

Brands 166
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Monday Roundup: Moving Forward

Waxing UnLyrical

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. How to Apologize Like a Boss. Now it’s your turn!

Wikipedia 181
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How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Wikipedia defines emotional branding as follows: “Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer’s emotional state, needs and aspirations. 50 Ways to Inspire Your Audience (white paper).

Brands 113
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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. How can I get changes made to my company’s Wikipedia page? The best part?

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Emotional Branding 101: Make Your Brand More Human with These 8 Foundations

Pam Moore

As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way. Importance of being human in your communication, language and engagement with your community, customers and audience.

Brands 60