Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Highlight your company’s community involvement. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

APRIL 11, 2012

Three others have unmanaged “community pages” which the companies don’t maintain and may not even be aware of. a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes. Most marketers are not satisfied with the effectiveness of their lead-generation programs.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.”

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

JUNE 10, 2014

. • Make a list of the questions that your customers and prospects ask most frequently (talk to sales and customer service reps if necessary to generate this), then provide content in various formats (blog posts, white papers, video, presentations, infographics) that answers those questions.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

NOVEMBER 5, 2012

“Typical categories for an editorial calendar can include breaking headlines, industry news, ongoing series, feature stories, in-depth product or service reports, polls, special promotions, events, tips, lists…the important thing is to be relevant : to your customers, your brand, and to search engines and social communities.”

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

JULY 7, 2014

3 Guides to Optimizing LinkedIn Company Profile Pages. LinkedIn Creates Product Pages In Bid for More Content-Marketing Dollars by AdvertisingAge. ” Linkedin Showcase Pages Create New Points of Discovery by iMedia Connection.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200