Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

AUGUST 26, 2013

Michael Brenner analyzes a recent white paper by Brendan Dell on content marketing. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. The New Rules Of Content Marketing. Now it’s your turn! How do you keep your business moving forward?

Wikipedia 181

Wikipedia Consultant Flickr Compete 181

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough.

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Survey Industry Newsletter Press Release 185

Waxing UnLyrical

APRIL 3, 2015

My community came up with some good ones. Lukas Treu : White papers. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Here they are, all 18 of them. Gini Dietrich : Mass pitching even though a bunny dies every time it happens.

Press Release 100

Press Release Consultant Metrics Communities 100

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. Donor acquisition and building community.

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Eventful Training Survey Communities 154

Waxing UnLyrical

AUGUST 8, 2016

Don’t just push out the first article/course/white paper you think of. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. What tip(s) would you give those starting on the road to Superhero-level Social PR?

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Module Consultant Course Campaign 100

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. ” ~ Sandra Fathi, Past President, PRSA NY. Image: Pixabay , CC0 1.0

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Metrics How To Discount Analytics 100