Mindjumpers

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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Google Analytics Unveils a Set of Social Reports.

Metrics 268
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What Content People Share And Why They Do It

Mindjumpers

Obviously one can say that social bookmarking also allows you to save and sort content, but let’s be honest: social bookmarking is used more for SEO than for “sharing” and the community-aspect of social bookmarking is quite low, depending on the used service.

Content 213
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Understanding Social Media ROI Cycle

Mindjumpers

According to him, around 50% of the business community is still in the Launch stage, about 40% is in the Management stage and about 10% is in the Optimization stage. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry.

ROI 244
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How to Improve Your News Feed Ranking on Facebook

Mindjumpers

In the following, I will explain how the algorithm EdgeRank works, according to a white paper released by internet marketing research company comScore. However, each post a company publishes only reaches a small fraction of its total fan base via the news feed. What is “ EdgeRank”?

Feed 234
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The State of the Internet Marketing World [Statistics]

Mindjumpers

Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. On average, companies respond to only 30% of social media fans’ feedback: Stand out from your competition by caring and engaging with your social media community.

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Identifying, Understanding and Influencing Social Media Users [Infographic]

Mindjumpers

Further, several cases (respectively based on both earned and paid media) were included in the report in order to demonstrate how successful management of a community contributes to the brand increasing its sales figures. Similar Posts: Global Social Media Adoption In 2011 [White Paper]. But who is this social customer?