Trending Sources

Digital PR Content – Campaign or Conversation?

Proactive Report

For those with larger budgets and needs there’s Visible Technologies and Digimind. They created a community of brand advocates.  In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark.  The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Great content must be meet the needs of your audience.  Start by listening. 

Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

Visible Technologies Visible Technologies offers two different services. The first is TruCast, which is a comprehensive solution for social media analysis and participation used by enterprises who want to track, analyze and participate in social media communities. Visible Technologies very possibly offers the most amazing reputation management tool available to the public. I'm disappointed that a screen shot wasn't provided to showcase their expensive awesomeness. Dan Schawbel is the author of Me 2.0: You might want all three. thanks!

Best Social Media Monitoring Tools

Bill Hartzer

Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Visible Technologies has successfully helped many companies manage their online branding by doing something so many companies fail to do – listen to their customers. Luxury Car Brands Not Taking Full Advantage of Social Media Porsche had the highest community rating in the Community Index. Since there are only so many hours in a day, getting this done effectively, and without using up all your time can be challenging.

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

www.web-strategist.com

The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers. Frequently mentioned vendors include Radian6, Alterian, ScoutLabs, Visible Technologies, Cymfony, there are over 145 known vendor s. See how I segment these vendors into specific sub classes. The most common vendors include Gigya and Janrain.

Class 39

100 Media Monitoring Tools for PR

www.pamil-visions.net

The Verismo methodology captures the essential elements of successful communications: Visibility, Reputation, Influence and Sentiment. Power’s technology provides multiple levels of analysis, creating a broad, yet detailed view of the conversation landscape. Jive enables real-time visibility of competitor issues and commentary. Discover product gaps and vulnerabilities. Cheers.

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Picking a new social media monitoring service

jeffesposito.com

think you checked out Biz360 Community as well, I remember chatting with you, although I don't think we ever did a demo. Also look into: Biz360 Community Insights Filtrbox Sysomos Scoutlabs (strictly social media) Social Mention Social 360 (daily email report) Best of luck to those looking! For the past year, we were with Radian6 and were happy, however we wanted more. Thanks!

Sysomos Acquired By Marketwire

Dave Fleet

Lithium Technologies. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian ,  BuzzGain ,  Cymfony ,  Radian6 ,  Viralheat and  Visible Technologies. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by. Techrigy. Alterian. July 2009. Filtrbox. Jive Software. January 2010. Buzzgain. Meltwater.

Digital PR Content – Campaign or Conversation?

Proactive Report

For those with larger budgets and needs there’s Visible Technologies and Digimind. They created a community of brand advocates.  In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark.  The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Great content must be meet the needs of your audience.  Start by listening. 

Digital PR Content – Campaign or Conversation?

Proactive Report

For those with larger budgets and needs there’s Visible Technologies and Digimind. They created a community of brand advocates.  In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark.  The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Great content must be meet the needs of your audience.  Start by listening.