Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Don’t miss this opportunity for facetime with the people of Ottawa’s social media community and to learn the about the latest social media thinking and trends.

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Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

MAY 23, 2018

This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. Facebook has introduced new tools to its app, Messenger, that make it easier for users to report conversations that violate the network’s community standards. Follow List. Embed List.

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Klout Features Social Media Lithium 170

Sherrilynne Starkie

AUGUST 4, 2012

A new social media strategy was launched earlier this summer which includes Ottawa police Twitter and Facebook accounts. Since 2009, the UK’s West Midland’s Police have been engaging on Facebook, Twitter and Youtube, to v ery good effect. In Ottawa, we have Inspector Uday Jaswal now using Twitter.

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Newsletter Meeting Social Media Study 355

Sherrilynne Starkie

AUGUST 4, 2013

The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. As events rolled out on that fateful night, Twitter told the story of the disaster in real time. Photo credit: Abode of Chaos).

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Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

FEBRUARY 13, 2018

This could be customers, employees, surrounding communities, shareholders, policymakers and so on. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School.

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Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

OCTOBER 15, 2018

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and 45 per cent of users are on it daily. A balanced communications strategy is going to maximize the return on investment. We also recommended Google AdWords.

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Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. LinkedIn is a crucial platform for businesses.

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Social Networking News Aggregator Journal 150

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Twitter struggles with Fake News issue. Not so much. Google to tell us the good news for once. Finally, some good news!

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News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. It turns out that Twitter was the perfect channel for the task.

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Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

JULY 3, 2012

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month.

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Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

MAY 6, 2014

The Communicator of the Year (COTY) Award recognizes the outstanding achievements of an Ottawa-based organizational leader who shows excellence in the field of communications. The recipient is a well-known figure in his/her community, a role model and trusted mentor to his/her peers.

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Wikipedia Eventful Hosting Communities 186

Sherrilynne Starkie

APRIL 5, 2018

Companies often focus a lot of resources on three or four major channels: Facebook, Instagram, Twitter and LinkedIn, because that’s what they know. The analytics revealed that Facebook wasn’t referring any traffic to the website and so no online lead generation from a highly-engaged community.

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Social Media Consultant Resources Curation 329

Sherrilynne Starkie

APRIL 13, 2013

Twitter and Facebook lit up with comments and criticism and this in turn became a news story covered by the mainstream media.Ottawa Mayor Jim Watson weighed in saying that he had suggested Bytown should consult with First Nations groups prior to the launch. Fan excitement for basketball seems to be building.

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Sports Consultant Newsletter Team 310

Sherrilynne Starkie

FEBRUARY 13, 2012

This may or may not be a uselful feature, depending on how each user defines ‘influence’ Reuters has more than 3,000 journalists around the world and many are on Twitter. Social Pulse contains a directory that is categorized by topic, which could prove useful for research.

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Wireless Klout Module Directory 292

Sherrilynne Starkie

NOVEMBER 4, 2012

Hundreds of Facebook groups started cropping up indicating the issue was finding space in local communities. Finally, the government introduced bill C-11 and it was announced by then Industry Minister Tony Clement via Twitter. People will increasingly seek to influence policy, companies and communities. This was unprecedented.

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Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

MARCH 11, 2013

Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture. Sports team names are at the very core of any team’s personality and the culture of their community of supporters, not to mention their marketing brand.

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Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

SEPTEMBER 17, 2012

Bloggers’ online communities respect them and trust them, so no brand worth its salt would ever expect a blogger to tell a lie. Include also any relevant social media statistics: i.e. number of Facebook friends, Twitter followers, Google PageRank , number of blog subscribers etc. Be honest, but be respectful. Think long-term.

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Blogger Brands Tips Influencer 367

Sherrilynne Starkie

JUNE 29, 2013

But little by little Twitter and Facebook have taken over the reader duties for me. I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. I did, at one time, make use of an RSS reader called BlogBridge. Image via CrunchBase.

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Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

MAY 11, 2013

In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. But, communicating with zoomers can be complex. We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries.

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Travel Mobile Newsletter Project 295

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

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Industry Social Media Training HootSuite 170

Sherrilynne Starkie

FEBRUARY 20, 2012

Its tagline is “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community. Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion.

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Social Media Alltop RSS Widget 279

Sherrilynne Starkie

AUGUST 20, 2012

The original idea behind them was to let family or other intimate groups of individuals share very private content without exposing it to their larger Facebook friend communities. The function is easy to use and is a great way to improve communication among group members and still keep important or sensitive information private.

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Groups Groups Sports Notification 337

Sherrilynne Starkie

APRIL 26, 2015

Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. Many of my clients first became aware of me via Twitter, so did my boss.

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Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

JANUARY 7, 2012

This infographic describes the top trends on Twitter last year. It’s a snapshot of popular and youth culture. It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport). Related posts: Women in social media. Betty White flogs insurance via YouTube.

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Trends Twitter Insurance Sports 299

Sherrilynne Starkie

JULY 4, 2018

Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. Twitter cracks down on automation. Twitter is using machine learning tools to identify and take action against automated accounts and it's working. Follow List.

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Analytics Instagram Analysis Library 170

Sherrilynne Starkie

JUNE 9, 2013

It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. We recently worked with a government client who had spent considerable effort and resources over 18 months building a following on Twitter.

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Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

JANUARY 8, 2018

Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. Community Management. Facebook, Twitter, Instagram, LinkedIn, SnapChat, Pinterest and more. If you see a need for any of these skills on your marketing or communications teams, consider adding a social media consultant to fill the gap.

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Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

MAY 4, 2012

Five would kick Twitter to the curb. Next comes the much-maligned Google+ with 14 people willing to leave it in the dust. Perhaps surprising, Facebook! Six people would leave the most popular of social networks. Four would shirk LinkedIn. Three would leave Path, (I quit it myself several weeks ago). Three said none.

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Social Networking Exercises LinkedIn ROI 334

Sherrilynne Starkie

NOVEMBER 20, 2012

Are professional communicators normal? Infographic: Twitter facts. Facebook and other social networks can affect your brain! This infographic is compiled by Best Master’s in Psychology. Related posts: Psychology of social networking. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

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Facebook Consultant Social Networking Newsletter 393

Sherrilynne Starkie

MARCH 21, 2012

Top Twitter trends for 2011. This infographic highlights how Wikipedia has revolutionized research and how it has become a reliable fountain of knowledge. Via: Open-Site.org. Related posts: Content marketing is king. Women in social media. Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Related articles.

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Wikipedia Open Source Newsletter Research 302

Sherrilynne Starkie

FEBRUARY 17, 2012

Apparently, Canadians like to use of technology to manage their personal relationships. So much so they tend not to worry about family due to technology advances helping to keep people connected. This is the finding of a report published this week by Rogers (client).

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Report Survey Social Networking Newsletter 308