Akamai Marketing

MARCH 23, 2011

But understanding how to begin your social media presence is the first phase, building community then analyzing and measure the community and Wikibrands includes those very important topics as well. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142

Review Company Klout Policies 142

Akamai Marketing

FEBRUARY 3, 2011

Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). As your community learns to trust YOU, they’ll see that you’re real and no Cheshire Cat, this will make relationships easier to develop. Who can trust that crazy cat? Tell your story.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

AUGUST 29, 2011

Enter: Twitter curation. There are several services that curate or organize tweets based on Twitter lists or keywords. Generally speaking though, they lend themselves to community building and time saving features. Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

OCTOBER 28, 2012

I couldn’t help but reflect on the fact that the tsunami sirens didn’t tell me as much as Twitter did. Is Twitter today’s warning siren? I was reliant exclusively on Twitter (mostly), Facebook and my car radio to get updates for the tsunami. Bing’s Twitter maps app is a great visual aid for this.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Or someone said you should so your considering it. But where do you start? Well, its an often overlooked question.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

JULY 19, 2011

We had a small amount of discussion on Twitter around the hashtag #sociallyspeaking, but even that was pretty weak. The conversation took place elsewhere: Sometimes, instead of commenting on a blog post, people will choose to engage on another outpost, Facebook or Twitter for example. I mean, it was crickets. Not in my book.

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

NOVEMBER 1, 2011

While there is some dispute in the PR community about AVE, it is still the most widely used. Within WOM valuation, we include things like Facebook comments and shares on Twitter from an influencer or from the company itself. AVE: Advertising Value Equivalent is something that PR professionals have been using for years.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

NOVEMBER 10, 2011

After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” Do we want to create community? You want community in place BEFORE you need them, which means you’ve already created the relationship. ” Its a fair question. What is our impediment to increased sales?

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

SEPTEMBER 22, 2011

Because social media is new (Twitter is only 5 years old!), My PR friends will strive to find ways to connect or create community and journalism friends are going to remind me about the need for great content and the digital design camp is going to say it won’t mean anything if it isn’t attractive to the eye.

Collaboration 159

Collaboration Campaign Creative Commons Skills 159

Akamai Marketing

JANUARY 15, 2013

Myth #4: Being a “Social” Company Means Having a Twitter Account. If you’re looking to get a return on your social media investment, you’ll need to commit to building a community and then conversing with your community. Believe it or not, “being social” is different than “doing social.”

ROI 194

ROI Social Media Policies Creative Commons 194

Akamai Marketing

JULY 2, 2012

.” Kred Rewards has the potential to be more valuable to brands looking to find and reward influencers, since transparency is built into the equation and here’s an interesting tid-bit, sharing is built into the system too – so those who are targeted for rewards can also share those rewards with their community.

Klout 177

Klout Comparison Influencer Airlines 177