Jeff Esposito

JULY 13, 2012

What a week… starting off with some travel-lag from seeing the family in Jersey and some cool weather and ending off with some pretty hot and sticky temperatures. Dear Community Managers, don’t be hard on yourself, it’s your company culture that’s not ready to be “social” – are you a stressed out community manager?

iPad 39

iPad Brands Travel LinkedIn 39

Jeff Esposito

JANUARY 30, 2013

Aside from the behind the scenes photos of the team’s travels to New Orleans and Media Day, the team’s social media team incorporated the fans into the Media Day experience soliciting questions that the team asked the players. 2) Make it relevant – customers in your community want to know that you are relevant.

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Case Study Travel Social Media Management Team 41

Jeff Esposito

JANUARY 20, 2011

Reading the paper during the latest storm in the Boston area, I came across an interesting job listing for a PR person in the Department of Winter that read: WANTED – PR pro with 3-5 years experience to serve as manager of communications and community in the department of Winter.

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Travel Hashtag Communities Blogger 24

Jeff Esposito

APRIL 17, 2012

This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. They found a way for LinkedIn to make their jobs easier (think Pinterest and women).

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LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

JANUARY 21, 2011

So it’s Friday and I am looking forward to a relaxing weekend and hopefully my brother gets a good game and a win as he travels to Pittsburgh to watch his J-E-T-S take on the Steelers. I tend to only RT things when I find them useful to the community at large or if something made me think.

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Policies Travel Social Media Consultant 32