Waxing UnLyrical

MARCH 26, 2013

Immediately intrigued, I sought out to find some Instagram measurement tools and, of course, they do exist. Here are four free tools small businesses can use to keep track of their Instagram success: 1. You can even manage contests using this tool! 4 Free Tools to Measure Your Instagram Success is a post from: Waxing UnLyrical.

Instagram 279

Instagram Tools Statistics Small Business 279

Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. Next, we talked tools – the kind we all love – *free* ones. What the #measurePR Community Thinks of 2012.

Communities 169

Communities Klout Trends Analytics 169

Waxing UnLyrical

APRIL 17, 2015

You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Automation and tools. But I will tell you – as I always do – please be smart about how you use tools, because they can really backfire.

Communities 100

Communities Content Marketing Community building 100

Waxing UnLyrical

MAY 31, 2011

On May 24, the #MeasurePR chat was a community chat, discussing the reporting side of measurement—how PRs plan for a tool throwing bad numbers, reporting numbers that contradict, and whether Share of Voice (SOV) is a useful or useless PR metric. Here's her quick recap.].

Communities 134

Communities Klout Metrics Flickr 134

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Plaxo 251

Plaxo Products Tools Class 251

Waxing UnLyrical

MAY 13, 2019

There are more specialized social listening tools that can filter the noise and help you analyze and respond better. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. These and more you can find in the right groups/communities.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

MAY 23, 2019

Detail it on charts, binders, in online organizational tools and anywhere easily seen. For example, on an event day, be sure that they know where they have to be when, that they have all of the tools they need for the day, that they know their individual assignment, know where to find you at all times, know where to go to rest, etc.

Ensembli 149

Ensembli Training Eventful Communities 149

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community. I love what I do.

Case Study 125

Case Study Study Project Creative Commons 125

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services.

CSR 200

CSR Real Estate Posterous Campaign 200

Waxing UnLyrical

JUNE 24, 2019

Tools like Traackr , Onalytica , klear , CreatorIQ , Influence.co and others provide search tools to help you evaluate relevance, engagement and authenticity. Many of these tools include options to evaluate followers by removing the fake accounts and bots from their counts. Engagement. Authenticity. Under the Disco Ball.

Influencer 237

Influencer Authentication Survey ROI 237

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. 5 Sure-Fire Ways Tools Will Help. 5 Sure-Fire Ways Tools Will Help. Why: Are you using the right tools to turn all your writing into profit? Ian Cleary provides five ways tools can help you build a profitable blog.

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Consultant SEO Flickr Blogger 191

Waxing UnLyrical

MAY 12, 2014

In this guest post for The Social Media Hat , Stephan Hovnanian reviews Steady Demand Pro , a tool that aims to help you get the most out of G+. Shelly Kramer reminds us why offering your audience fresh, relevant, high quality original content is still the best way to sustain your community. Relationship Building is My Career.

Community building 198

Community building Consultant Communities Eventful 198

Waxing UnLyrical

JULY 21, 2014

Context and Community: the 2 Cs That Can Make Social Scoring Work. Why: In this goodie from the WUL vault, I share why social scoring without context is just a numbers game and how communities can be just as, if not more, influential than individuals with high social scores. Do you need an Email Marketing or Marketing Automation Tool?

Consultant 195

Consultant Flickr Resources Metrics 195

Waxing UnLyrical

NOVEMBER 2, 2017

As guest moderator, I chatted with Angie about how she started in measurement, what some of the biggest barriers to proper measurement are, and what the PR measurement community can learn about gender bias from the advertising measurement community. Then created PRtrak,1st PR msmt tool – now owned by #burrellesluce.

Research 193

Research Advertising Questions Communities 193

Waxing UnLyrical

SEPTEMBER 13, 2013

Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Use tools like Twellow and Followerwonk to find relevant gatekeepers. Do you have a great community building strategy? Here are a few ways to find topically relevant sites: Follow blogrolls.

Blogger 263

Blogger Strategy Technorati Community building 263

Waxing UnLyrical

FEBRUARY 22, 2016

Collaboration Tools for Social Media Teams: You Don’t Have to Do It All Alone. Why: Slack is just one of the tools I personally use for collaboration. 8 Collaboration Tools to Improve Your Content. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Collaboration 100

Collaboration Consultant Team Communities 100

Waxing UnLyrical

DECEMBER 6, 2013

As a business, you should concentrate on building an engaged community, not necessarily a huge one. Get familiar, and comfortable, with social media tools that can help you manage the time you spend in and on Social. If you have a strong community , they will be there when you come back. So what’s important?

Social Media 243

Social Media Klout Communities Startup 243

Waxing UnLyrical

JULY 18, 2019

Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand. We select influencers through media monitoring tools, such as Talkwalker and Cision, resources such as Influencer Marketing Hub , Scrunch and InfluencerandCo. Influencers and brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Waxing UnLyrical

MARCH 23, 2016

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! Regularly interacting with these communities helped me gain immense knowledge.

Meeting 100

Meeting Marketing Startup Communities 100

Waxing UnLyrical

JUNE 29, 2011

I’ve found that one of the most important things to do, when trying to build one’s online community, is to participate consistently in your preferred channels. Yes, there are various tools you can use to cross-post your updates, for example, or to automate your updates. Inevitably, then, the time question comes up.

Communities 232

Communities Tools Syndication HootSuite 232

Waxing UnLyrical

DECEMBER 12, 2014

Here’s a look at how several tools fall in the evolving PRTech landscape. Pretty useful especially if you are trying to get your head around which tool to use, and for what. Btw, what are your favorite tools represented here… or not? They’re not all here, obviously, but it gives you a sense of what falls where.

Consultant 221

Consultant Resources Industry Metrics 221

Waxing UnLyrical

NOVEMBER 4, 2011

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. Here are three communication fundamentals that resonate no matter what tools and strategies we evolve with. Social media and communications are not about the tools.

Press Release 188

Press Release Flickr Template Templates 188

Waxing UnLyrical

JUNE 21, 2013

They are; in fact, it’s one of the favorite tools in journalist toolboxes , therefore it’s one of the favorite tools in the toolboxes of PR pros. Figure out what works for you ( Ian Cleary has some nice tips on scheduling tools for multiple tweets here ). Where Twitter for PR usually begins… and ends.

Twitter 246

Twitter How To HootSuite Curation 246

Waxing UnLyrical

NOVEMBER 21, 2016

Using the @Spredfast Intelligence tool, we’ve created custom lists #measurepr. In December, #measurePR gets into the holiday spirit with a chat focused on and around measuring community. Integrate in @Amec Framework [link] #measurepr. PESO measurement! Research this. It’s the way the industry is moving. Don’t do that.

Engagement 100

Engagement Banking Eventful Communities 100

Waxing UnLyrical

AUGUST 11, 2014

Content Curation: 3 New Tools To Discover & Share Content. Laura Click offers some great tools to help you find “hidden gem” articles that are the internet’s well kept secret. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool.

Curation 219

Curation Hashtag Consultant Flickr 219

Waxing UnLyrical

AUGUST 4, 2014

In this guest post for Jeff Bullas , Nate Desmond relays some ways digital tools can help you build a solid email list. How do you use digital tools in your business? What are some of your favorite tips, tricks, and tools? A year on, the post is still a good read. 6 Simple Tips to Grow a Large Email List.

Analytics 188

Analytics Consultant Flickr B2B 188

Waxing UnLyrical

DECEMBER 16, 2013

Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. We shared lessons we have learned over the years, advice for measurement newbies, low and no-cost measurement tools, and the best measurement smarties to follow on Twitter.

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

MAY 15, 2018

Regardless of the organization or industry you serve, corporate communications and PR can be a time-consuming, workday-busting affair with little or no set schedule. And while powerful tools are constantly being developed for our trade, some things are just becoming much harder to accomplish.

Survey 185

Survey Industry Newsletter Press Release 185

Waxing UnLyrical

MAY 6, 2016

Because smart Social PR isn’t about using tools and technology willy-nilly just because we can. It’s about using tools and technology wisely to create and grow communities around the conversations we want to generate; socializing those conversations; and motivating our communities to tell our stories for us.

Banking 100

Banking Training Sports Upcoming 100

Waxing UnLyrical

MAY 26, 2011

They had heard of it, knew there was buzz around the tools but hadn’t really started using them. They know it is a tool to connect with stakeholders and want to use it to answer questions, listen, connect, share stories, promote events, etc. They are students, faculty, staff, donors, alumni, potential students, community partners etc.

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Team Social Media Aggregator Meeting 165

Waxing UnLyrical

DECEMBER 22, 2011

Amidst all of the lights, gingerbread houses, and It’s a Wonderful Life showings, there are some amazing communities coming together to give back in their own little way to uphold what the holiday season is all about. I’ve been honored to have created and worked with an incredible community spreading across the world with Tweet Drive.

Collaboration 170

Collaboration Campaign Communities Skills 170

Waxing UnLyrical

FEBRUARY 6, 2015

As far as social media goes, that’s what smart tools like HootSuite, Buffer, PostPlanner, etc. There are hundreds more useful tools than I can name here, though I do go into some depth in my workshops. For now, I’ll direct you to Ian Cleary’s most excellent tools directory. But this is true of life in general. And so it goes.

Questions 100

Questions Strategy Consultant Directory 100

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! As with any social network, it takes a while for the best measurement tools to sort out, and even then, (as always) you need to pick the tool that best measures what you are looking to measure.

Analysis 198

Analysis Metrics Questions Communities 198

Waxing UnLyrical

JANUARY 29, 2013

” “How can we help our communities do better?” on the best tools to use: @ joannafarley1 #measurepr in the words of @ kdpaine don’t focus on tools, most imp. Beth also shared a great summary of tools often used by nonprofits from her blog, as well as a case study (among many!)

Case Study 177

Case Study Consultant Upcoming Travel 177

Waxing UnLyrical

JUNE 30, 2014

3 Free Tools to Help with Your PR Campaign. Why: What tools do you use to support your campaign goals? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Why: Saying “yes” too often can leach away at, instead of growing, your business.

Small Business 202

Small Business Consultant Flickr System 202

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Get your community on board before the tweetathon. Decide your hashtag.

Organization 267

Organization Tips Hashtag URL 267