Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. What we were all victim of is that we built communities on Mark Zuckerberg’s platform for two reasons. One reason I feel strongly about this is due to Facebook’s Insights (Facebook’s analytics tool).

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Meme Real Estate MySpace Organization 54

Jeff Esposito

JUNE 13, 2011

You can log on daily or monthly and track the growing number in an excel spreadsheet, or take advantage of existing tools that track this for you. For Twitter, you can sign up for a third party tool like Twitter Counter to track your account’s growth. Tools like CoTweet, Hootsuite and Tweetstats allow you to measure these things.

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CoTweet CoTweet URL Metrics 45

Jeff Esposito

FEBRUARY 21, 2012

If you manage a Facebook page for a company, entity or personal blog you are probably aware that Facebook has rolled out a new Insights tool. Instead of the bare bones metrics from the old Insights tool, the new tool offers more data than most folks truthfully need.

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Facebook Metrics Comparison Data 46

Jeff Esposito

JULY 11, 2011

If this is important to you and your company, create and share relevant content with your community on a regular basis. Article sharing can be automated to an extent using third party tools. Content creation is something that you might devote four to five hours a week on if you post a few times a week.

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Social Media Fashion Issues Consultant 48

Jeff Esposito

JUNE 20, 2011

In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. Please note that these orders need to be given in a political way (See Ability to Communicate above) – King Tut. Community Organizer.

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Social Media Crowdsourcing Team Project 41

Jeff Esposito

JANUARY 8, 2012

It’s the ultimate tool of professional manipulation. To be sure, the use of an embargo is a contentious strategy, used only when a story has significant industry or community impact. Yet, it’s still my favourite weapon of choice to ensure an important story receives a tsunami of nearly simultaneous news coverage.

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Sample Samples Conference Report 46

Jeff Esposito

AUGUST 11, 2010

Large brands and companies with established social presences have communities that they can tap into. Brands that are out of the limelight, charities and small businesses looking to add a contest to their repertoire need to determine if there is a strong enough community for the contest.

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Social Media iPad Class Creative Commons 35