Direct Marketing Observations

JULY 19, 2012

To quote, “Organizations are leveraging social media tools to evolve into social businesses – creating communities and relationships with external and internal stakeholders that are transforming the way they do business.”

Study 176

Study Research Organization Communities 176

Direct Marketing Observations

MAY 13, 2022

Strategy and tactics will take a back seat to community and conversation in 2022. At the end of the day, social media is still a transactional, arrangement between strangers but to bolster and validate Seth Godin’s 2008 book, Tribes, everyone has a tribe and, thus the strength and growth of communities will continue to deliver on that notion.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

JULY 20, 2010

The biggest reason is that we, the social media community lose our poster child/ case study of how one person with one tool/platform can transform how a company operates in the social media spectrum of customer service. Which lead to an interesting conundrum as well as the second reason why Frank’s leaving is significant.

Company 187

Company Case Study Brands Posterous 187

Direct Marketing Observations

FEBRUARY 5, 2010

6) Encourage your employees to follow your company via social media tools and platforms like Twitter and retweet, post, etc. 9) A first step for company enthusiasm could be to use social media to help build community within the company – HR bonding. It’s a very clear way to demonstrate value. Be part of the conversation.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

MARCH 4, 2010

The Yoga Today website is clean, actually has a business model in place, incorporates video, which is key, has established a community which makes sense given the passion of this niche and still has lot of FREE content. Easy signup, clean interface and focuses on the community and it’s ability to stress accountability.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

JUNE 28, 2010

The great thing about social is that we can suggest specific ways that they can use social media to amplify what they are doing, that might be of interest to people who are not brand enthusiasts- and we can tailor platforms and tools to meet the needs of staff and customers. As I have said in the past. That’s not my job. Be transparent.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

MAY 3, 2010

So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. Curating community content to keep it safe will go a long ways for members to want to contribute and connect with greater frequency. Consider how your consumers view you online and where they view you.

Lurker 138

Lurker Social Media Hashtag Curation 138