Dave Fleet

JUNE 8, 2012

We’ve reached a critical point in the evolution of social media as a business tool. Engaging effectively to build relationships and communities of interest. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough.

Social Media 410

Social Media Strategy Company Course 410

Dave Fleet

SEPTEMBER 29, 2010

Brian Solis published a great post yesterday, touching on a couple of important topics at the heart of the evolution of social media-focused communications from shiny objects to a serious business tool: The continued focus of the metrics conversation on conversion as an endpoint. Conversion.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

JULY 5, 2010

Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. User-friendly interface.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

SEPTEMBER 7, 2010

There are more Facebook accounts for Canadians aged 25-34 (according to Facebook’s ad creation tool ) than there are Canadians in that age group. Would you be better served via mass reach, existing niche communities or your own hosted site? We need to reach our target market in the place they inhabit.

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

OCTOBER 15, 2013

I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Not that companies should ignore the differences between audiences on their different social channels (you’ve done that research on your communities, right?), Content calendars are here to stay.

Content 150

Content Review Software Tools 150

Dave Fleet

JULY 26, 2010

Online Communications Policy. Community Guidelines. Shift Communications. Policy Tool for Social Media. Daimler AG. Social Media Guidelines. Blog Policy. Corporate Blogging Policy. Fellowship Church. Blogging Policy. General Motors. Blogger Policy. Georgia Tech. Guidelines for Student Blogging. Harvard Law School.

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

SEPTEMBER 7, 2011

Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact. Lead to more conversions. Opinion pieces?

Social Media 375

Social Media Strategy Content Compete 375

Dave Fleet

DECEMBER 31, 2011

Sometimes it might be to drive community engagement; other times it might be to drive business conversion, and so on. I’m jazzed to see more mature use of social media help it to evolve into a more powerful tool for organizations – “ life after likes “, as David Armano puts it. Increased search focus.

Social Media 388

Social Media Policies Organization Process 388

Dave Fleet

MARCH 2, 2011

Moderation - Facebook has included a robust set of moderation tools, including visibility settings (comments can be set to be visible to everyone or set so that people only see those from people in their social graph), blacklisting words and banning users. Comments then stay sync’d between the two sites.

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

AUGUST 12, 2010

Some utilize their agency as a partner; while others utilize their agency as a tool. This guest post was written by Lauren Fernandez, Agency Community Manager for Radian6. Tags: crisis communications public relations social media agency client agency dynamic social media transparency transparency. Let’s discuss.

Radian6 283

Radian6 Exercises Journal Social Media 283

Dave Fleet

FEBRUARY 7, 2011

In this piece, Brian Solis offers a counterpoint to Gladwell’s incessant focus on tools, and looks at the bigger picture. Nowadays, you can almost guarantee that every time there’s a significant world event, Malcolm Gladwell will stick his head up and beat down a non-existent argument that social media is driving everything.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

NOVEMBER 22, 2010

Social media outposts don’t come with a built-in, ready-to-go audience – you need to build your community over time. Over the course of its history to-date, communications has evolved from one-to-one, to one-to-many, to many-to-many. Use of social media tools brings with it expectations. Think long-term, not short-term.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

APRIL 4, 2018

Its roots back in the mid-2000s – and the early business use-cases – centred around building communities and solving problems. I’d write about whatever was going on with social media – new tools, new platforms, new developments… and as I did, people started to listen. That became my passion.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

MAY 25, 2010

Social media tools don’t just let you flip a switch and reach thousands or millions of people. Social media lets you identify, create and tap into communities of like-minded people. As I just mentioned, it takes either time or money to build an audience through social media tools. It takes time or money to attract an audience.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

APRIL 4, 2018

Its roots back in the mid-2000s – and the early business use-cases – centred around building communities and solving problems. I’d write about whatever was going on with social media – new tools, new platforms, new developments… and as I did, people started to listen. That became my passion.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

FEBRUARY 11, 2013

However, a completely decentralized approach can lead to coordination challenges in terms of things like messaging, global marketing campaigns and announcements, but also from a coordination perspective (for example, how do you hand-off community management assignments between teams if they are on different platforms).

Team 378

Team Organization Social Media Campaign 378