Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Understanding the Community. Understanding of Conversational Technology.

Tools 247

Tools Posterous SEO StumbleUpon 247

Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. Without fail, community managers come back thankful that we steered them down such a path.

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out” – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. Without fail, community managers come back thankful that we steered them down such a path.

Social Media 100

Social Media Collaboration Communities Community Platforms 100

Adam Cohen

AUGUST 24, 2010

Making the leap to engage customers through leveraging social media tools can be a similar experience to leaping off that cliff. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. The Digital Five Tool Player (7). Three Industry Examples.

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Company Social Media Posterous StumbleUpon 231

Adam Cohen

JULY 12, 2010

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. People are the fuel behind social media, which is really just tools and tactics. Do your customers have a need for community, convenience, or collaboration? Excellent post.

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Research Social Media Marketing Retail 265

Adam Cohen

JULY 19, 2010

(Thanks to Aaron Strout , Ken Burbary , Rachel Happe and Amber Naslund for providing very valuable advice beforehand for managing chats like this one – Rachel captured her “ fast and furious session &# which provided some great input on what to manage and expect.) More about this blog here. Thanks for dropping by.

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Adam Cohen

JULY 16, 2010

(By the way, I’m glad to hear he stopped the oil spill). Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

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Badge Disqus Web 2.0 Retail 201