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Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. Today, the comment section provides a tool to build community engagement around a publisher. socialmedia longtailseo communities

Paywall for News.com and Online Community Social Media

Laurel Papworth

The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? The Function of News in Community. And by community I don’t mean articles with comments.

Create a World-Class Online Community for Your Business

mashable.com

Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class. 1. the article in full to learn more about building world-class communities. Have an account?

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What to Look For When Hiring a Community Manager

mashable.com

Commonly referred to as the “Community Manager,&# these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager? Determining whether your brand needs a community manager comes down to efficiencies, trust and skill.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions! Here’s what they told me: Shannon Paul. Traackr.

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The 12 Startups I’ve Invested In and Why

Convince & Convert

But, given the rise of participatory financing via Kick Starter, et al and Angel List syndicates (a great way to get involved with startups with a smaller cash commitment), combined with the fact that many of the companies I’ve invested in are tools that we use daily here at Convince & Convert , I figured I’d write a post about what I’ve supported financially. Lesson.ly

5 Tips for Great Content Curation

mashable.com

That means you should consider posting short bursts on Tumblr , images on Pinterest , video on YouTube , and community conversations on Facebook. Sharing info and giving proper credit where it’s due is also huge in the blogging community. Travel Lists. With more than 20 million unique monthly visitors, Mashable has one of the most engaged online news communities.

How To Find Your Perfect Blog Niche (and Make a Profit)

Rebekah Radice

Travel. Blogger Communities. Syndication.   6. Do you know the purpose behind your blog ? Have you found a rhythm and flow to your writing? Do you know who you’re speaking with and what niche you serve? If the answer is no to all of the above, don’t panic. There’s good news. How do I know? I was a first-time blogger once too. Guess what? My examples: Dogs.

Five Lessons Any Blogger Can Learn from Organized Crime

ProBlogger

There is the Mafia, the Mob, the National Crime Syndicate, or “La Costa Nostra” – Italian for “This Thing of Ours.” In addition to the colorful names and faces are the larger-than-life personalities that turned crime in America literally into a “booming” industry. This is a guest contribution from Steven Gomez. Image courtesy of Boaz Yiftach / FreeDigitalPhotos.net. General

5 Proven Strategies for B2B Social Media Marketing

mashable.com

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities. For a niche community, that’s a feat.

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HOW TO: Properly Use Badges to Engage Customers

mashable.com

With more than 50 million monthly pageviews and 4 million followers across social media, Mashable has one of the most engaged online news communities. Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Metro USAToday Yahoo ©2005-2011 Mashable, Inc. Sign in with Facebook or Twitter to get started! Have an account?

Badge 62

Should You Outsource Your Social Media Efforts?

mashable.com

At the same time, we want to make sure that we’re building a thriving community, engaging customers and broadening awareness of our products,&# says Trisha Layton, marketing coordinator at PROBAR. Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews Forbes Metro USAToday Yahoo ©2005-2011 Mashable, Inc. Have an account?

iPad 39

5 Proven Strategies for B2B Social Media Marketing

mashable.com

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities. For a niche community, that’s a feat. link].

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How publishers curate the world of content

emediavitals.com

For instance, the New York Daily New s uses the LOUD3R platform to integrate outside content into sections about pets and travel. The travel section pulls in relevant travel deals in addition to news content. “We’re curating content from the Chronicle as well as our collection of Web-only content, whether its from the blogs or the community as well as outside sources,” said Kevin Skaggs, executive producer at SFGate.com. Could full syndication be next? blending original authoring with real-time updates. Some news sites (e.g. Copy Foursquare.

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Making Data Relevant: The New Metrics for Social Marketing

mashable.com

aggregate sentiment, conversation heatmaps), Metrics to spot influencers in a community (e.g. Crowd Behavior Businesses have tried to artificially stimulate a conversation by meddling in their own communities or creating artificial hype. link] Why Webcasts Are Perfect for Tapping Into Emerging Markets | iuvo Shopper & Community Newspaper News [.] Have an account? link] [.]

List of Social Media Management Systems (SMMS)

www.web-strategist.com

Awareness Networks, Social Marketing Hub an enterprise class community platform has launched their own tool that has Facebook, youtube, flickr, Twitter, and of course connect with their own community features. Spewing corporate content to every known social channel may make your life easier as a marketer, but could cause serious ramifications to the trust of your community.

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

www.web-strategist.com

Community Platforms (private or white label): Having tracked  this space for a few years now, and these tools allow companies to have their own ‘branded’ or ‘private label’ Facebook for their customers. Not much more than a feature, these have spread into a variety of other systems (mainly community platforms or email vendors) or we’ve seen acquisitions.

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Jake's Take: A Slew of Social Network Ideas

Firebelly

Before jumping in to a starting a social community, start off with a good alternative like Facebook Pages. You can bring together all of the fans of your brandusing an account that they already have, and it offers a lot of great features that can easily rival other communities. Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: What The HELL Is Social Media?

SMS 2

5 Essential Spreadsheets for Social Media Analytics

mashable.com

Travel Lists. With more than 20 million unique monthly visitors, Mashable has one of the most engaged online news communities. Global Syndication Partners. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Join Mashable on Google+ Welcome to Mashable! World Featured in US & World Videos Featured: Grammys YouTube Google+. Trending Stories. Apple: Access to Contacts Will Require Explicit Permission. 9. Essential Spreadsheets for Social Media Analytics.

Why Curation Is Just as Important as Creation [OPINION]

mashable.com

Travel Lists. With more than 20 million unique monthly visitors, Mashable has one of the most engaged online news communities. Global Syndication Partners. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Try Our New Social News App Welcome to Mashable!

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

They don’t want to end up being trilobites and have become part of a larger system:  Recent acquisitions include Scoutlabs+Lithium(community), Filtrbox+Jive(Community), Techrigy+Alterian(WCM) and others. Cheers, Sheldon, community manager for Sysomos Cheap Handbags I agree with the writer's opinion.Social CRM is important in the days. Social data is overwhelming.

HOW TO: Activate Your Brand's Super Influencers

mashable.com

These “super influencers&# drive an even higher share of conversion — on average influencing 30% or more of all conversions on marketers’ sites just by recommending a brand’s products, content, or promotions to their online communities. For example, you will want to reach out directly to all your influencers by commenting on their blogs and syndicating their content via Twitter, Facebook, and your own blog. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Thanks. iTunes 10.1

Social Media From A to Z: A Glossary

Pamorama

Atom : Web feeds are used by the blogging community to share recent entries’ headlines, full text, and even attached multimedia files. These providers allow other Web sites to incorporate the blog’s “syndicated&# headline or headline-and-short-summary feeds under various usage agreements. It’s built upon a community of users who share and comment on stories.

50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

www.web-strategist.com

Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Of course, the first thing to do is to first understand how your community uses social technologies, start by using this free social technographics profile generator. 1) Listening: Gleaning market and customer insight and intelligence 10. Build community platforms around real communities of shared interest. 7. Consider the value of hiring a community manager.

“Reclaim Blogging”: Why I’m giving up Twitter and Facebook

gapingvoid.com

Seth was smart to ignore social networks distractions so that he can concentrate on his core strength, however he also had a strong community as he is well known in the industry. Unless you clearly state in the Bio field that it’s a broadcast account for those prefer Twitter to RSS, it quickly looks like a one-way selfish move, and a ‘F U’ to a devoted, existing community.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

www.web-strategist.com

Sears.com has integrated community right onto their homepage, and also offer a variety of ways to login and register, such as Facebook. Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

The 39 Social Media Tools I’ll Use Today

www.convinceandconvert.com

TubeMogul For video upload and syndication, I often use TubeMogul , which allows you to upload a single video clip to dozens of video sites – not just YouTube. Extremely handy while traveling, I also highly recommend Nutshell for casual social media users. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! Smart. implement bit.ly

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12 Filtering Tips for Better Information in Half the Time

Buzz Marketing for Technology

Really Simple Syndication. Getting the Most Out of StumbleUpon. 1) Actually Joining the Community. When I looked over Tim’s pages, one of his best posts “The Art of Letting Bad Things Happen&# was categorized under travel. It’s not about travel; it’s about living life on your own terms. Travel (29). This is a whole new ballgame. About.

Ramit Sethi Exposed: How He Earns Millions Blogging

ProBlogger

The article was syndicated by another site where the audience didn’t know him at all. Chris names products like The Travel Hacking Cartel, Empire Building Kit and A Brief Guide To World Domination. Noah Flemming led the course and said there are three essential C’s: Charater, Content and Community. Community is the elements of your product that let buyers interact with each other. Ramit tried community by including a forum for Earn1K buyers. This guest post is by Michael Alexis of WriterViews. It took me over 20 hours to write. Impressive, right?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

TubeMogul For video upload and syndication, I often use TubeMogul , which allows you to upload a single video clip to dozens of video sites – not just YouTube. Extremely handy while traveling, I also highly recommend Nutshell for casual social media users. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! Katie Morse Community Manager @misskatiemo [link] [link] Adeline Tay RT @mycrowdca: RT @Heynoon – The 39 Social Media Tools I'll Use Today [link] [link] Marc Dooley Thanks for putting this together. Smart.

The Future of Work Weblog

Buzz Marketing for Technology

The official blog for the Future of Work Community. Our goal is to foster community, conversation, and mutual learning about the future of work and the forces driving change. Syndicate this site (XML). Communities and Economic Development. Community Development. Future of Work Community News. Distributed knowledge workers whose jobs require interaction with others must rely on electronic media and postal and delivery services when they have to communicate, or on travel when it is necessary to meet face to face. The Future of Work Weblog. Search.

Can Social Tools Really Replace Email? - They Already Are! (Part II)

Buzz Marketing for Technology

Professional Community. Communities. Knowledge Management Community Home Blogs Groups Wiki. Over the last five months it has been an incredibly boost of my own productivity, that of my team(s), the communities I belong to, and the company as a whole. Sign in to post unmoderated comments or join the community to create your free profile today! Sign In. My Home.

Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

We love Twitter because its lightweight - its a direct line to part of our community that doesnt require clicking a link in email. community. RSS Atom and Syndication. travel. The Common Craft Store. Our Client Productions. The Common Craft Show. our work. about us. contact. Home » Blog. Search Common Craft: Being Lightweight: Tools We Use. Categories: beingsmall.

How Bloggers Can Make Money from Brands

ProBlogger

Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. When I work with a brand over an extended period of time, the first step is about establishing credibility, respecting the existing communities, engaging with them. Some of the things you know that you can package: what topics are hot-button topics in your community. By providing: video content that helps them sell better and fits with your values ($500-$20,000 depending on quality, if they are allowed to re-purpose and syndicate the video, etc). Do you go Kindle?

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

think we really see our agents as these 15,000 points of light in these local communities. Ryon : Exactly, that’s where they buy, the majority of our policies come from being sold by the agents in local communities. spent the last year or so traveling around the country, speaking to the agents, basically teaching them how to be themselves. Listen Now. Tom : Hello today.