Waxing UnLyrical

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Or are we? Let’s hit it.

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Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

The problem with surveying is that it, allegedly, takes too long. But I would argue that if you are clear about what your organization’s goals and objectives are, then you know exactly what you are looking for, and developing a survey with appropriate questions shouldn’t take as long as you might think.

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Big Research Smarts for Small Budgets

Waxing UnLyrical

Geological Survey uses Twitter data to track earthquakes: “For example, the U.S. Geological Survey, when using Twitter data to track earthquakes, utilizes only four variables: They look for mentions of ‘earthquake’ Tweets of seven words or longer are excluded (people in an earthquake zone tend to keep their messages short).

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. The micro influencer is often more motivated to share knowledge and relevant information with their community. In fact, 68% of respondents to the Uproar PR survey said they have made a purchase based on a post from a non-celebrity.

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That Moment When Your Social Media and Real Worlds Collide

Waxing UnLyrical

Someone doing a survey? Then she asked if I would participate in some kind of survey they were doing of travelers. Then she asked if I would participate in some kind of survey they were doing of travelers. Do they allow that, giving random survey people access to boarding areas? Who was she? A scam artist?

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Monday Roundup: Blogging Tips from Around the Interwebz

Waxing UnLyrical

SurveyAct – New Online Survey Tool for Small Business Owners. Why: Mike Allton explains how conducting a survey on your blog allows you to get to know your readers and can help you generate future content that they will find interesting and helpful. 5 Ways to Ensure Your Blog Posts are Not Ranking on Google.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders. A3a: In between surveys, we’ll measure engagement (hits, time on site, feedback, customer/client feedback) but moving needle key #measurePR — John Friedman (@JohnFriedman) May 28, 2013.

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