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From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

Storify – Create or find stories. Imagine that you missed a really great conference but you heard that someone ‘storified’ it. This means they went to Storify and searched through the content discussed on social media and created a summary. Storify is very easy to set up and provides a good free version!

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How social media jobs are evolving (and how you can advance them)

Sprout Social

When I first came to work at MIT, Google+, Periscope and Storify were all a part of a social media manager’s vernacular. Our global audience seemed to like a look into how we were handling our internal messaging and prioritizing our community, and my guess is, learning from it as well. And I couldn’t make the stuff up.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. Storify Review: . Background: . TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country. Some social media influencers were first-time bus rides. Results: 958,399 Social Impressions. 762 app downloads in 4 days following event. 425 Tweets.

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Why: If you prefer to view the entire transcript visually from December 3rd, Sandra Fernandez created a lovely Storify of the chat. measurePR transcript for July 2.

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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

He also created a lovely Storify of the chat. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. And here’s one of his memories: A1 Remember one awful moment trying to justify why the AVE had gone up… driven by reams of negative press.Ooops.

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Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. Reporting success of your customer service program – be sure to frame your results in a way that is meaningful to the business and not just focused on how you won over a unhappy client.

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