Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. Text Messaging Statistics. Establish a Local Presence Within Your Community. Source: smscomparison.com.

Strategy 211

Strategy Marketing SMS Mobile 211

Pam Moore

DECEMBER 7, 2017

2018 content marketing trends, statistics and predictions. Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. 2018 Content Marketing Trends and Statistics You Should Know… .

Template 167

Template Templates Trends Content 167

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

Process 107

Process Sentiment Analysis Applications 107

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). B2B marketing budgets are shifting to digital and social. MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Techipedia: Tamar Weinberg

MARCH 27, 2012

On the other hand, fans are under no obligation to take your survey. Even if a prize has enticed fans to take your survey, these individuals still took the time to stop what they were doing, click on your poll, and give you their feedback. Tweet your gratitude and give them a sliver of insight from the survey results.

Social Media 186

Social Media Real Estate Survey Eventful 186

yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. Social media literally is the means by which your business can relate to, exist in and influence human communities. This will really help you keep focused, be successful and get results.

Social Media 277

Social Media Tips Marketing Mobile 277

Convince & Convert

OCTOBER 30, 2011

Listening to some huge survey that says “on average, the best time to tweet is 2pm Wednesdays” is a mockery in stereo. Social Timing Insights. View more presentations from Argyle Social. The big take-away (I hope) from our Webinar is that AVERAGE PEOPLE CARE ABOUT AVERAGES.

Facebook 156

Facebook Statistics B2B Apple 156

Pixlee

MARCH 18, 2019

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. These staggering statistics suggest that most brands are going to need to try a lot harder to reach their audience. What makes a brand meaningful?

Brands 74

Brands Automotive UGC Education 74

Oktopost

MARCH 23, 2022

The statistics around employee advocacy don’t lie—launching an employee advocacy program benefits both the employee and the brand. Send out a survey & outline your content strategy. You want them to be able to make connections and build trust within their own community.

How To 62

How To B2B Training Survey 62

The Marketing Blog

MARCH 2, 2010

A couple of inputs from this statistic: A large part of social comments or shares about ‘Facebook’ happen on twitter itself as the number is around 77%. ‘Facebook’ being a closed platform the community considers it as a friend focussed channel. 366k reactions out of a total of 477k reactions). .

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

Social Media Strategies Summit

NOVEMBER 30, 2020

The critical question is whether you’re a part of this statistic. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers. Retail activity through this channel will only increase. It’s expected to generate 6.8 billion U.S. There’s more.

Products 164

Products Instagram Brands How To 164

agora pulse

JANUARY 14, 2020

Statistics show that 66% of all TikTok users are under the age of 30. Challenges are an essential feature of TikTok’s community and probably the best known of all the marketing techniques. A recent survey found 85% of consumers find user-generated content (UGC) more influential than brand-created content. How can you use TikTok?

UGC 139

UGC Hashtag How To Meme 139

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Find opportunities for authentic engagement.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). RT @jaybaer: 7 surprising statistics about Twitter in America.

Social Media 159

Social Media Statistics Strategy Research 159

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.

Research 265

Research Social Media Marketing Retail 265

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

A few statistics…. Sending customers receipts via SMS not only helps the environment by reducing paper wastage, but also allows you to attach details on competitions, cross selling promotions or surveys for example. It can add real value to a marketing strategy and continues to grow with the decline in consumer spending.

SMS 187

SMS Strategy Marketing Discount 187

Hootsuite

AUGUST 30, 2022

Show real support for your 2SLGBTQIA+ customers and the community by consistently donating proceeds to charity or taking other meaningful actions. Gen Z and social media statistics. Gen Z and technology statistics. Gen Z online shopping statistics. Cost of living is the top concern of almost 1/3 of Gen Z.

Statistics 102

Statistics Marketing HootSuite Study 102

Adam Sherk

OCTOBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124

Hitwise Social Media Digg Survey 124

Social Media Strategery

APRIL 27, 2010

Download the full report Pew Internet released their “Government Online&# report today, and it’s chock FULL of great statistics. community? Social media helps supplement and improve everything else the government is doing to communicate – it’s not some communications panacea.

Gov 2.0 126

Gov 2.0 Social Media Web 2.0 Statistics 126

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. 3 key social media interaction statistics to focus your strategy. Pressing the follow button is the first step to becoming active brand community members.

Engagement 135

Engagement Brands Review Influencer 135

Razor Social

NOVEMBER 29, 0002

If you can’t do the analysis with the tools you can always run a survey to your audience. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. For example, add an interest and see how many of your fans has that interest.

Analytics 89

Analytics Social Media How To Analysis 89

Convince & Convert

OCTOBER 21, 2010

That statistic seems to make the case that Facebook fan pages are a fantastically effective marketing channel. In fact, the most interesting statistic in the survey isn’t that 92% of Facebook fans would recommend the brand, it’s that 8% wouldn’t. And I won’t debate that point. Rarely, if ever.

Statistics 137

Statistics Study Loyalty eBook 137

Rebekah Radice

JUNE 15, 2015

Visual marketing statistics prove it: Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets. If you’re lucky, your community will even go so far as to explain their answer. She frequently asks a question her community wants answered and then provides the solution in her video.

Types 130

Types Questions Social Media Engagement 130

Convince & Convert

APRIL 7, 2015

Internal Communicators face a similar information challenge inside of an organization. The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. Employee engagement is one of the most common and important goals for a communication function.

How To 60

How To Yammer Metrics Statistics 60

Hootsuite

OCTOBER 24, 2022

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Sharing statistics about your local market helps inform your existing clients and puts you in front of new ones. Share photos or videos from your latest BBQ, pumpkin patch day, or other community event.

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

Waxing UnLyrical

AUGUST 15, 2011

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites. Its goals are entrenched in reputation and community-building. I manage a blog for a mid-sized Canadian University.

Study 178

Study Committee Metrics Education 178

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Just take a look at this amazing blogging statistics meter from worldometers.info. Participate in the communities where your audience already gathers.

Strategy 93

Strategy Content Marketing Influencer 93

Socialized

JANUARY 22, 2010

and went on to cite statistics that show both e-mail and social networking use on the increase. Guy Kawasaki once said that one measure of a company’s commitment to the Macintosh community was whether the CEO could be found in the company’s Macworld booth. Gizmodo, for example, responded with Email is Dead? The CEO Needs to Blog.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Just take a look at this amazing blogging statistics meter from worldometers.info. Participate in the communities where your audience already gathers.

Strategy 60

Strategy Content Marketing Influencer 60

Waxing UnLyrical

MARCH 11, 2015

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). Image: Pixabay , CC0 1.0

Metrics 100

Metrics How To Discount Analytics 100

Buffer Social

AUGUST 24, 2017

The most popular topics among young adults on Instagram are fashion/beauty, food, TV/films, hobbies, and music, according to a Facebook survey. The majority of Snapchat users (71 percent) use Snapchat only or mostly for peer-to-peer messaging, according to a survey by Defy Media for Variety. 46 percent of Snapchat users in the U.S.

Instagram 111

Instagram Cost Comparison Analytics 111

Sprout Social

MARCH 27, 2019

Why spend money on expensive consumer surveys when you’ll find out what your customers are asking for on Quora? This means you’ll need to spend a bit of time getting to understand the nuances of this platform’s community. The platform doesn’t just give you another way to reach your audience. So, how do you get started?

How To 100

How To Marketing Notification Case Study 100

Ignite Social Media

MAY 31, 2016

Note: For the purpose of these statistics, we’ve defined millennials as 18-32 year olds.) Using data from Global Web Index , we were able to uncover several ways in which millennials use social media differently and how that impacts brands in the space. Their Channel Preferences are Different.

Yammer 60

Yammer Buy Social Networking Report 60

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

MARCH 29, 2012

Eric: The stat of the week comes from a February 2012 survey from the marketing magazine B2B Magazine. It’s not surprising that for most B2B marketers, 59% actually, of this survey said that lead generation is their greatest online marketing challenge. I tune into the Bureau of Labor Statistics. Jay: Where to have lunch.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Eric: The stat of the week comes from a February 2012 survey from the marketing magazine B2B Magazine. It’s not surprising that for most B2B marketers, 59% actually, of this survey said that lead generation is their greatest online marketing challenge. I tune into the Bureau of Labor Statistics. Jay: Where to have lunch.

B2B 120

B2B Software Social Media Survey 120

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” Image credit: Business 2 Community. Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources. 21 Social Media Statistics. Business 2 Community ). Believable.) MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50